Golin MENA has been appointed as the UAE communications partner for Choithrams, a leading food retailer and distributor in the Middle East, following a competitive pitch.
The agency will lead corporate and brand communications in the UAE, supporting Choithrams’ continued evolution across retail and distribution formats, driving expansion efforts, and amplifying key strategic business initiatives, Golin said in a statement.
Stephen Worsley, Managing Director, Golin MENA, said, “Choithrams is a truly iconic name in the UAE’s retail landscape, built on decades of trust, quality and deep-rooted community connection.”
“As the business continues to evolve—investing in innovation, customer experience, and future-focused growth—there is a compelling story of heritage and ambition to share. We are proud to partner with Choithrams to deliver strategic, insight-led communications that support its continued growth in the UAE.”
Golin said the appointment strengthens its growing corporate and consumer portfolio, reinforcing its position as a strategic communications partner for brands navigating transformation and expansion in the region.
