GMG, a global well-being and retail conglomerate, has announced a landmark partnership with Amazon in the Middle East and North Africa (MENA) to transform the online shopping experience for customers across the region. This partnership aims to provide customers with incredible prices and deals across a wide selection from GMG’s key categories, including Sports, Health & Beauty, and Everyday Goods.
As part of the collaboration, GMG and Amazon will enable faster delivery of high-demand products across grocery, lifestyle, and wellness categories. The partnership will expand access to globally recognised and trusted brands from the GMG portfolio, catering to rising demand for fast, convenient, and quality-focused services — all through the trusted Amazon shopping experience customers have come to know and love.
Over the course of this agreement, GMG will accelerate its omnichannel strategy by harnessing Amazon best practices in Artificial Intelligence (AI), logistics, and customer service technology. This move supports GMG’s vision of combining its strong physical retail presence with seamless digital experiences to shape the future of retail in the region.
Amazon continues to elevate the customer offering across the region through expanded product selection and convenient delivery options as fast as same-day, all backed by a reliable shopping experience. With a diversified retail footprint and a growing digital presence, GMG’s partnership with Amazon in the region signals a shared vision to further build a dynamic online retail landscape that delivers speed, convenience, and quality at scale.
