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Read moreJanuary 15, 2026
Burson study pegs global ‘reputation economy’ at $7 trillion
Corporate reputation has emerged as a measurable financial asset, with a new study by global communications firm Burson estimating the value of the global…
Read moreJanuary 15, 2026
Fred. Olsen Launches Cruise Industry’s First Hybrid AI Advertising Campaign
Fred. Olsen Cruise Lines has launched what it describes as the cruise industry’s first multi-platform advertising campaign created using hybrid artificial intelligence, combining human-led…
Read moreJanuary 14, 2026
INSEAD appoints Houbara Communications as UAE PR partner
INSEAD said on Tuesday it has appointed Houbara Communications as its public relations partner in the United Arab Emirates, as the global business school…
Read moreJanuary 14, 2026
Dubai DOOH firms shift focus from business districts to residential communities
Dubai’s premium residential neighbourhoods are emerging as the next growth frontier for digital out-of-home (DOOH) advertising, as brands seek more targeted ways to reach…





