Ghaneely from Mobinil with Amr Diab

The public relations industry in the GCC is no stranger to change. With ambitious national visions, fast-moving private sector clients, and a region constantly…

Dentsu Sports International (DSI) and Merkle, dentsu’s leading customer experience management company, have been appointed as digital transformation partners by Al-Ittihad Club, one of…

As digital transformation accelerates across the GCC, businesses face a dual threat, namely financial loss and long-term reputational damage. Just as organizations adopt cutting-edge…