Dubai Airports, the operator of Dubai International (DXB) and Dubai World Central – Al Maktoum International (DWC), has appointed Current Global MENAT as its strategic public relations agency, following a competitive pitch review.
Current Global will partner with Dubai Airports to deliver impactful integrated campaigns, and proactive media engagement.
Current Global is part of the wider Middle East Communications Network (MCN) which includes agencies already supporting Dubai Airports such as Jack Morton, MRM, and Magna. Working as a single, unified team, the agencies support Dubai Airports to deliver integrated and impactful brand & communications across every touchpoint and stakeholder group, reflecting its role as one of the most significant gateways to the city and the region.
Dubai Airports continues to drive the future of global aviation, supporting the D33 Agenda and the second half of 2025 year will see the 19th edition of the Dubai Airshow at DWC as well as the anticipated announcement of the highest annual traffic figures in the organisation’s 60-year history, cementing DXB’s legacy as the world’s busiest international airport. Internally, Dubai Airports will also be further amplifying its culture ambition and refreshed corporate strategy, aimed at enhancing employee engagement and experience.
Current Global works with some of the region’s most loved brands including Dubai Tourism, New Balance, Global Village, Roxy Cinemas, Kraft Heinz, Bentley, Bugatti and GymNation.
