Digitas, a connected marketing agency under Publicis Groupe Middle East, has officially been awarded Platinum Partner status by Optimizely, marking a
key milestone that positions the agency as the only regional player to hold this distinction in both the UAE and Saudi Arabia.
Platinum status represents the highest level of partnership within Optimizely’s global ecosystem, granted only to agencies that demonstrate deep technical expertise, strategic alignment, and a strong track record of delivering successful digital experiences using the platform. The recognition provides Digitas with access to exclusive features, early product releases, advanced training, and
priority support, benefits that will directly translate into more agile, data-driven, and personalised solutions for clients. Digitas has already been putting these capabilities into action, transforming the experience of their partners.
The announcement follows Digitas being named Optimizely Solution Partner of the Year 2024 for the MEA region, recognition of the agency’s ability to turn the platform into real business results.
These achievements further solidifies Digitas’ commitment to delivering best-in-class digital
capabilities across the region, particularly in high-growth markets like the UAE and KSA. With clients in sectors ranging from telecom to public services, the agency is now better positioned than ever to help organisations transform how they engage with their audience
Digitas’ Platinum status is effective immediately and will inform several key client programs launching in 2025.
