As 2025 comes to a close, Ramadan stands out as one of the most defining moments for Egypt’s advertising industry — particularly for real…

New York: The Marketing + Media Alliance (MMA) on Thursday announced the winners of the SMARTIES™ X Global 2025 Awards, recognising the world’s most…

To mark the UAE’s 54th National Day, the Jeep brand has unveiled The 7 Wonders of the UAE, a list of landmarks selected through…

How Inclusive, Personalized, and Authentic Experiential Marketing Is Shaping the Future of Consumer Healthcare By Yawar Saeed, Regional Senior Brand Manager, Centrum, Gulf &…

Nielsen on Monday announced that its audience segments from the Nielsen Marketing Cloud are now available across the Amazon Ads ecosystem, including the Amazon…

FP7McCann strengthened its position as one of the region’s top advertising groups after securing 15 wins at the 2025 MENA Effie Awards, earning titles…

Yas Island’s marketing engine is no longer selling a destination—it’s engineering cultural relevance. In an interview with Communicate, Badr Bourji, Senior Vice President of…

Beginning Feb 2026, the GNTB will localize its City Life and Culinary Germany campaigns for GCC audiences, deploying them across high-impact digital platforms.  The…

FIX Dessert Chocolatier has become one of Dubai’s most recognisable homegrown brands, known for nostalgic flavours, viral drops and a distinctive storytelling style rooted…

Against the backdrop of Riyadh Season 2025, the MENA Effie Awards celebrated their 16th year of recognizing top marketing work across MENA. The event…

The convergence of entertainment and commerce is creating a new playbook for retailers in the Middle East, and Ugreen’s latest campaign offers a glimpse…

Doritos KSA, in partnership with FP7 McCann Riyadh, has launched “Crunch the Norms, Long Live Triangles”, a campaign aimed at celebrating individuality and self-expression…