Al-Futtaim IKEA has concluded a regional marketing campaign that brought together artists from the United Arab Emirates, Qatar and Oman to reinterpret the retailer’s…

Saudi Arabia–backed mobile game publisher Scopely has confirmed that it used generative artificial intelligence to produce at least one advertising asset for Star Trek…

AI startup Anthropic has said it will not introduce advertising into its chatbot Claude, using a Super Bowl ad campaign to implicitly criticise OpenAI’s…

A visually striking Nissan Middle East advertisement featuring a 3D highway billboard in Dubai has left viewers across social media stunned, with many initially…

Pepsi has reignited its long-running rivalry with Coca-Cola by featuring Coke’s iconic polar bear in its 2026 Super Bowl commercial, unveiled ahead of Super…

Trivium is the creative agency behind FNP.AE’s current brand awareness campaign — Gift it like you mean it– which is live across the UAE. Dubai-based…

The PGA Tour has launched its new marketing campaign for the 2026 season, marking a noticeable shift in tone amid its ongoing rivalry with…

Jeep has rolled out a new global marketing and advertising campaign titled Jeep Things, aligning with the brand’s revised pricing strategy and renewed focus…

Now in its fourth year on Snapchat, the AR Ramadan Mall was designed as a digital village inspired by Gulf heritage towns, allowing users…

 TikTok hosted the TikTok Ad Awards 2025 on Wednesday night at the KAFD Conference Center in Riyadh, celebrating the most creative and effective advertising…

Out-of-home advertising company Al Arabia has secured major advertising contracts across the UAE and Saudi Arabia, strengthening its regional presence and expanding its footprint…

Fred. Olsen Cruise Lines has launched what it describes as the cruise industry’s first multi-platform advertising campaign created using hybrid artificial intelligence, combining human-led…