Ramadan advertising in the Gulf often leans into a familiar palette: lantern light, slow embraces, the gentle choreography of family gathering around an iftar table. Breitling’s “Connected Through Time” returns this year with many of those visual cues—but it also attempts something slightly more ambitious. It tries to make the watch the quiet witness to those moments, rather than the hero of them.
The structure is simple, almost archetypal. The campaign moves through Breitling’s three universes—Air, Land, and Sea—not as product categories, but as emotional terrains.
The Navitimer appears in the Air chapter, a watch so historically entangled with aviation that it practically carries its own mythology. The Navitimer B01 Chronograph 43 embodies Breitling’s rich heritage in aviation timepieces. Powered by the in-house Breitling Manufacture Caliber 01, a COSC-certified chronometer, the Navitimer B01 Chronograph 43 features a flattened slide rule and a domed crystal, which create the illusion of a sleeker profile. Colors in black, blue, and green define the updated dial options, and make this chronograph the perfect blend of heritage, innovation, and style. The Navitimer 32 was introduced for people who love the look and feel of a smaller-diameter watch.
There’s something quietly effective about that restraint.
In the Land segment, the Chronomat steps in. Breitling could have leaned into the muscularity of the piece—its rider tabs, its solid bracelet, its industrial confidence. Since its inception, the Chronomat has evolved with advancements in movement, materials, and design, and remains one of Breitling’s most iconic models. Available in a variety of materials including stainless steel, 18 k red gold, and titanium, the Chronomat B01 42 features an instantly recognizable bezel with its four rider tabs at the 15-minute marks and its signature steel rouleaux bracelet designed for comfort and durable wear.
Then comes the Sea universe, arguably the most cinematic. The Superocean Heritage, with its 1950s DNA and spear-and-arrow hands, carries nostalgia naturally. The campaign lingers here—on water, on horizon lines, on stillness. When Breitling first launched it in 1957, it took a different tack from other dive watches of the era. The Ref. 1004 (a sleek time-only piece) and Ref. 807 (the world’s first dedicated dive chronograph) weren’t just about exploring the underwater world—they were about looking good doing it.
“Connected Through Time” positions Ramadan not as a sales spike, but as a pause. In a market where luxury brands often default to spectacle, Breitling opts for continuity. Time is not scarce; it is shared.
