BLJ Worldwide, one of Qatar’s leading Public Relations and Communications agencies, is proud to announce the launch of its new media intelligence division: BLJ Insights + Strategy.
Designed to meet the growing demand for real-time, data-driven insights across traditional and social media, BLJ Insights + Strategy offers clients strategic counsel, while helping them navigate the increasingly complex media landscape with greater precision, speed and impact.
Clients are increasingly seeking real-time data to inform their communications strategies and drive decision-making. BLJ Insights + Strategy is built to meet this demand, offering bespoke intelligence and actionable strategies, powered by advanced AI integration, to deliver real business outcomes.
This new division reinforces BLJ’s commitment to moving beyond traditional media metrics and toward a more holistic and outcomes-driven model. By combining human expertise with the latest advancements in AI and data analytics, BLJ Insights + Strategy delivers bespoke, actionable intelligence that empowers clients to make faster and smarter decisions.
With a focus on regional leadership and global reach, BLJ Worldwide is investing in cutting-edge technology, enhanced subscription tools and integrated platforms that will work seamlessly with its creative and strategic strengths. This evolution ensures that clients continue to benefit from high-impact communications solutions while positioning BLJ as a future-ready partner for organisations across local, regional and international markets.
The launch is one of several strategic initiatives led by BLJ’s new leadership team, following the permanent appointments of Iman Asante as Managing Director and Hadia Saraya as General Manager. Under their guidance, BLJ has entered a new phase of growth and innovation, which aims to expand the company’s media intelligence capabilities. Through a phased and innovative approach, BLJ is equipping clients with advanced tools and strategic counsel to navigate a rapidly evolving communications landscape, strengthen reputations, and drive tangible business results.
