The global Advertising-Based Video On Demand (AVOD) market is projected to grow sharply, reaching USD 218.31 billion by 2033, up from USD 54.14 billion in 2025, according to a report by SNS Insider. The market is expected to expand at a compound annual growth rate (CAGR) of over 19 percent between 2026 and 2033.
The surge is being driven by a growing shift away from traditional cable television towards free, ad-supported streaming platforms, alongside rising consumption of video content on smart TVs and mobile devices. Increased internet access and higher advertiser spending on targeted digital video are also accelerating market growth.
In the United States, the AVOD market is forecast to grow from USD 18.52 billion in 2025 to USD 73.42 billion by 2033, supported by cord-cutting trends and expanding demand for free streaming services. Advertisers are increasingly moving budgets to digital platforms to leverage better audience targeting and performance analytics.
North America currently leads the global AVOD market, accounting for about 40 percent of revenue in 2025, while Asia-Pacific is expected to record the fastest growth due to rapid smartphone adoption and a growing preference for ad-supported content. Major platforms operating in the space include YouTube, Pluto TV, Tubi, The Roku Channel, Hulu (ad-supported), Amazon Freevee, and Samsung TV Plus.
