
February 20, 2026
Ramadan 2026: The most expensive season to be ignored
The winning brands this Ramadan will launch fast, test fast, learn fast, refresh content before fatigue hits, and keep one strong idea consistent across…

February 20, 2026
The winning brands this Ramadan will launch fast, test fast, learn fast, refresh content before fatigue hits, and keep one strong idea consistent across…

February 18, 2026
In a move that signals how deeply artificial intelligence is reshaping consumer brands, Unilever has signed a five-year partnership with Google Cloud to build…

December 18, 2025
Publicis Groupe has marked its 100th anniversary with a new film that uses artificial intelligence to bring its history to life while signalling the…

December 17, 2025
Does the latest track by your favourite singer sound slightly off? You may be right. Fraudulent AI-generated tracks are increasingly appearing in artists’ own…

December 17, 2025
Three years after ChatGPT made OpenAI the leader in artificial intelligence and a household name, rivals have closed the gap and some investors are…

December 15, 2025
More than half of the advertisers surveyed ranked the short-form video giant as the leading platform for advanced marketing automation. A massive expectations gap…

December 13, 2025
San Francisco, United States – OpenAI released its latest artificial intelligence models on Thursday, shrugging off worries about how it will cash in on…

December 12, 2025
The partnership represents a dramatic shift for an industry that has largely been battling AI companies in court. Walt Disney and OpenAI have announced…

December 11, 2025
Hansa Research has launched a subscription-based service to measure advertising impact across digital video platforms, offering brands independent insights into campaign performance on YouTube,…

December 9, 2025
President Donald Trump announced on Monday that he has reached an agreement with Chinese President Xi Jinping to permit US chipmaker Nvidia to export…

December 4, 2025
GoWit One consolidates automation, multi-retailer unification, and real-time intelligence into a single dashboard. Global AdTech firm GoWit on Thursday unveiled GoWit One, a unified…

November 28, 2025
The Group said that Potentialis is rooted in its belief that AI should help people become more powerful, not more replaceable. Publicis Groupe Middle…

November 28, 2025
The two-day program features more than 50 keynote sessions, over ten hands-on workshops, and interactive demo zones that showcase real-world AI applications. Machines Can…

November 27, 2025
Global data center power needs are projected to grow from 86GW in 2025 to 198GW by 2030, the Middle East’s unique positioning offers a…