February 3, 2026
The End of the Solo Creator?
In the context of the ‘Creator Economy’, Creativity 3.0 is deeply impacted by Generative Artificial Intelligence (GenAI), large language models (LLMs), and highly personalized,…
AI
Read more
Read moreFebruary 2, 2026
AI influencers, trust, and the future of advertising: What UAE consumers are telling our industry
Transparency emerges as one of the strongest expectations: about 73 percent of respondents agree that brands and creators should clearly disclose when AI is…
- Read more
November 30, 2024
NICOLAS HUVE ON THE AIJE EXPERIMENT & BEYOND AT THE EPICA AWARDS
Nicolas Huvé, Operations Director at the EPICA Awards, explains what AIJE (Artificial Intelligence Jury Experiment) is, and how it fits in the mould of…
- Read more
November 30, 2024
MOHAMMAD HALABI GOING BACK TO BASICS WITH OR WITHOUT AI
Mohammad Halabi, Conceptual Arabic Copywriter and Content Writer, equates the advent of AI to “what the printing press did for mankind.”
- Read more
November 30, 2024
RANA NAJJAR WHERE AI IS NEVER A “ONE SIZE FITS ALL”
Rana Najjar, Arabic Creative Director, on AI
- Read more
November 30, 2024
LAUREN ABRAHAMIAN WHEN AI IS LIKE A CAR AS GOOD AS ITS DRIVER
Lauren Abrahamian, project leader at Publicis, on AI today.
