A highlight of the ceremony was a tribute to Najla Semaan Mazboudi, founder and managing director of SpotOn Media Services, the MENA Digital Awards and the Digital Media Forum, in recognition of her contribution to the digital media industry in the region.
The MENA Digital Awards has announced the winners of its 2025 edition, recognizing brands, agencies and industry leaders for achievements in digital marketing, innovation and media performance across the Middle East and North Africa.
Awards were presented across categories including performance marketing, social media, integrated campaigns, media innovation, artificial intelligence, digital public relations and brand experience.
Leading brands recognized during the ceremony included WIO Bank, Starbucks, Nissan, du, PepsiCo, Philips, Chery, Volkswagen, RAKBANK, Emaar, McDonald’s UAE, Dubai Media, Jetour, Hyundai, Ferrari, Virgin Mobile and SeaWorld Abu Dhabi, working in collaboration with agencies such as Cicero & Bernay, OMD MENA, Assembly MENA, Netizency, PivotRoots DMCC, AGA Communication Network, Create. Group, Mindshare, Chain Reaction and We Are Social Middle East.
Cicero & Bernay was named Agency of the Year, while AGA Communication Network received Network of the Year. The Grand Prix was awarded to Netizency for McDonald’s UAE for the campaign “A Minecraft Movie Takeover,” which organizers said set a benchmark for creative and strategic execution.
A highlight of the ceremony was a tribute to Najla Semaan Mazboudi, founder and managing director of SpotOn Media Services, the MENA Digital Awards and the Digital Media Forum, in recognition of her contribution to the digital media industry in the region.
Organizers said the awards aim to recognize not only creative and commercial performance but also leadership and innovation shaping the future of the digital ecosystem in the Middle East and North Africa.
