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Bruce Clay Middle East appoints new MD
January 7, 2018Bruce Clay Middle East (BCME), which launched in 2016 in the Middle East, has promoted Neal...
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How automotive enthusiasts in Saudi use Twitter
December 31, 2017In the previous weeks, we looked at how foodies, shoppers, music fans, gamers, travelers, fashionistas and football fans in KSA use Twitter. This week, Nielsen’s...
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Erica Alkhfaji to head Finance Practice at ASDA’A Burson-Marsteller
December 28, 2017PR agency ASDA’A Burson-Marsteller has appointed Erica Alkhfaji as Director of its Finance Practice. Her remit...
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Centrepoint “Unleashes Greed” with new Sale campaign
December 24, 2017In a region that is known for its year-long sales and shopping festivals, Centrepoint had to...
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How foodies in Saudi use Twitter
December 24, 2017In the previous weeks, we looked at how shoppers, music fans, gamers, travelers, fashionistas and football fans in KSA use Twitter. This week, Nielsen’s...
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How shoppers in KSA use Twitter
December 13, 2017In the previous weeks, we looked at how music fans, gamers, travelers, fashionistas and football fans in KSA use Twitter. This week, Nielsen’s...
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Horizon FCB appoints Bruno Bomediano as ECD
December 13, 2017(R: Mazen Jawad, group managing director, Horizon FCB; L: Bruno Bomediano, ECD, Horizon FCB) Horizon FCB...
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adidas and Blis geotarget users resulting in a footfall uplift of 22%
December 4, 2017Ahead of the release of its new NMD range, adidas wanted to increase awareness and drive...
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McDonald’s new campaign focuses on flash delivery
December 4, 2017Moving away from focusing on visuals of its products, McDonald’s is now taking a minimalist approach...
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Jad Chababi expands role to GM for J3 MEA and Turkey
December 4, 2017UM MENA has promoted Jad Chababi as general manager, J3 AMET (Africa, Middle East & Turkey)....
