Dubai-based branding consultancy Emerge is partnering with USA-based environmental graphic design firm Lorenc+Yoo for branding projects. The partnership will see the two companies collaborate for strategy, identity design, graphic branding, and environmental design for trade shows, exhibits, signage, way-finding programs, marketing centers, and retail environment projects in the region.
“The Lorenc+Yoo-Emerge association will produce world-class branding design services for companies who, in a growing and highly-competitive global economy, face narrowing margins, fewer customer conversions, and stale branding,” said in a statement Lorenc+Yoo principal Jan Lorenc. “Our partnership will address these challenges head-on by providing a superior brand-planning approach to clients in the region and worldwide.”
“This strategic alliance will offer clients unique brand building experiences unavailable elsewhere,” added Sajid Shafique, owner and creative director at Emerge. “Emerge’s expertise in strategic branding and design coupled with Lorenc+Yoo’s vast experience in landscape architecture, industrial design, and branded environments will give clients locally and internationally a complete solution to their branding and architectural requirements.”
Emerge was founded in early 2008, servicing international branding agencies’ clients in the MENA region. The agency has since worked with clients locally and regionally such as Mashreq Al Islami, RAK Insurance, RAK Properties, Qatar First Bank, Al Khaliji Bank and Kuwait Finance House. Founded in 1978, Lorenc+Yoo Design specializes in environmental graphic design, a genre that includes exhibits, museums, signage, andgraphics. Its roster of clients includes Georgia-Pacific, Mayo Clinic, UPS, Haworth, and Sony-Ericsson — the company has been engaged in the UAE since 2005, and has completed projects for Nakheel, the Dubai International Financial Centre, Al Futtaim Group. Other regional projects include Mohammed bin Zayed City, the Ras Gas complex, and Doha Grand Park in Doha, Qatar.