September 29, 2025
Sharif Kotb, on AI, Data, Personalization and the tricky post-Ramadan consumer retention
Everyone and their mother are talking about AI, though on the ground there is little efficiency. How can brands truly benefit from AI at…
Interviews
Read more
Read moreSeptember 22, 2025
Justin Kerr-Stevens, CEO and Founder of Northbourne Advisory, on establishing a new strategic advisory in the GCC
Strategic advisory firms are sadly, a dime a dozen. Does the market really need a new agency? Not if they’re more of the same.…
Read moreNovember 18, 2024
Lara Assouad: from tinkerer to designer
Lara Assouad, Executive Creative Director at Landor Middle East is part of our “Women to Watch” series
Read moreNovember 12, 2024
Noor Akar, where stories sparked creativity
Noor Akar, Creative Director at TBWARAAD is part of the Communicate Women to Watch series
Read moreNovember 8, 2024
Pauline Rady: Empowering the next generation
Communicate speaks to Pauline Rady, Managing Director, Client Lead at GroupM as part of our Women to Watch series
Read moreNovember 7, 2024
Zeinab Yasseen: Artistic with an edge
Part of the Communicate “Women to Watch series”. Meet Zeinab Yasseen Senior Creative Art Director at M&C Saatchi UAE
