November 21, 2025
Redefining Creative Effectiveness in the New Saudi Era
At a time when Saudi Arabia is rapidly evolving into one of the world’s most dynamic markets, brands are under pressure to strike the…
Interviews
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Read moreNovember 20, 2025
Saudi brands competing globally as Kingdom pushes to become a ‘global brand’: Adel Baraja
By Afshan Aziz As Saudi Arabia’s marketing landscape accelerates under Vision 2030, brands are navigating new expectations, global competition, and a rapidly expanding consumer…
Read moreNovember 30, 2024
EDMOND MATTAR, 30 UNDER 30
Edmond Mattar, Producer, Publicis Communications ME #30under30
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November 30, 2024
ELIAS CHEDID, 30 UNDER 30
Elias Chedid, Senior Manager – Performance, Hearts & Science #30under30
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November 30, 2024
DANA IBRAHIM, 30 UNDER 30
Dana Ibrahim, Communications Executive, Red Havas ME #30under30
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November 30, 2024
RYAN BAGHAZAL, 30 UNDER 30
Ryan Baghazal, Senior Account Manager, MEMAC Ogilvy #30under30
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November 30, 2024
HUSSEIN BADRAN, 30 UNDER 30
Hussein Badran, Experience Design, Practices, Publicis Groupe ME #30under30
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November 30, 2024
TAMARA KLEBER, 30 UNDER 30
Tamara Kleber, Executive, Biddable Media at Hearts & Science #30under30
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November 30, 2024
HESAH ALTHUBAITI, 30 UNDER 30
Hesah Althubaiti, Manager Strategy and Insights, Leo Burnett KSA #30UNDER30
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November 30, 2024
MATTHEW DARWISH, 30 UNDER 30
Matthew Darwish, Art Director, Leo Burnett ME #30under30
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November 30, 2024
INAAN BUDHIRAJA, 30 UNDER 30
Inaan Budhiraja, Senior Manager – Strategy & Insights, Saatchi & Saatchi MEA #30under30
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November 30, 2024
NADINE KABBARA, 30 UNDER 30
Nadine Kabbara, Senior Executive – Strategy & Insight, Leo Burnett Jeddah #30under30
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November 30, 2024
NIBAL HADCHITI, 30 UNDER 30
Nibal Hadchiti, Copywriting and Content Lead, GroupM, MENA #30under30
