Can you tell us more about the raison-d’être for KanGo? Why would the market need a new agency at this point?
Because the world has changed, but most agencies haven’t.
Everyone’s talking about AI, but very few are actually using it to change the way creativity happens. Over the past year, working both inside and alongside agencies, we kept running into the same wall: layers of process, endless timelines, and bloated teams that kill momentum. The ideas might be good but the machine behind them is outdated.
KanGo was born out of frustration, but also imagination.
We didn’t just want to be faster. We wanted to be freer. To give strategic and creative thinkers real humans—the kind of springboard AI could offer if used right. So we stripped the model back to what matters: insight, craft, velocity. We built an engine powered by AI, but we designed it to serve people who know how to tell a story, crack a brand, move an audience.
Since launching, we’ve had clients and even agencies ask: How are you doing this? That’s how we know we’re onto something. Because KanGo isn’t just another agency talking innovation. We’re one actually delivering it with tools that speed up the process, and people who make the process worth speeding up.
We don’t pitch decks. We solve. With urgency. With imagination. With skin in the game.
Both, Walid Kanaan and Oussama Gholmieh have led storied careers in multinationals. Why suddenly branch out? Wasn’t the idea of KanGo compatible with any of your previous employers?
Both of us spent years building award-winning work across continents and categories. But every system has its ceiling and we kept hitting it. KanGo wasn’t just a business move; it was a creative necessity. A refusal to accept that the future of ideas should be slowed down by yesterday’s structures.
Could KanGo have existed inside a multinational? Maybe. But not in its purest form. Not with this level of agility. And certainly not with Harmoni (editor’s note: Harmoni is not a typo, the name incorporates AI within the name).
Now that AI is everywhere, did it contribute to your naming or branding or website since the whole enterprise is AI-focused and led?
Absolutely. But not in the way most people think.
KanGo wasn’t just named it was imagined, questioned, tested, and sharpened. We treated our own brand like a creative brief. Harmoni, our AI Chief Information Officer, was there from day one. We didn’t ask her to generate a name. We asked her to challenge our instincts. To stretch the options, surface blind spots, and help us land on something that captured our spirit: KanGo part founder DNA, part creative intent, all momentum.
We built this agency the way we build for clients: a fusion of gut and code, of raw creativity and refined logic. Harmoni played a real role in shaping our name, our tone, even how she visually represents herself on the site. But behind every line, every decision, was a human hand.
She’s is embedded in the structure, she is part of the team. And soon, she’ll be joined by a whole ecosystem of creative AI agents, each built to push thinking forward in their own way.
This was never about AI doing the job for us. It was and still is about creating a better environment for ideas to thrive. About making space for clarity, originality, and speed.
We used AI to help bring KanGo to life. But it was human creativity that gave it meaning.
Tell us more about Harmoni — who or what is she, and why would a client trust her and not someone else, more “physical” to say the least?
Harmoni is our AI Chief Information Officer but think of her less as a tool, and more as a thought partner. She doesn’t replace the creative team. She sharpens them. She doesn’t write the story. She makes sure we’re telling the right one.
We’re not asking clients to trust a machine. We’re asking them to trust the results.
Because behind every idea we show, every strategy we present, there’s still a human heartbeat, copywriters, strategists, designers, thinkers who know how to provoke, inspire, persuade. What Harmoni does is remove the noise. She speeds up the grunt work, challenges lazy thinking, and gets us to insight faster. That means more time spent making the work great, not just getting to it.
Should a client trust her? Only as much as they trust better outcomes.
Harmoni isn’t here to take the wheel. She’s here to clear the road so our team can drive smarter. That’s where the trust lies: in the people behind the screen, using AI not as a shortcut, but as a creative accelerant.
And when the work lands, when the insight is spot-on, the storytelling sings, the results speak for themselves, clients don’t ask who made it. They ask how we got there so fast.
Where is the human element in KanGo? How far does it meddle in the solutions, the creativity, the end outcome and all else? In a world where AI is running amok, is this the way to go?
At KanGo, the human element isn’t just part of the process, it is the process.
AI is our engine, yes. But we’re still the ones behind the wheel, choosing the roads, making the turns, deciding when to accelerate and when to stop and think. Every insight, every headline, every bold strategic move is shaped by people who’ve spent their lives mastering the craft of persuasion, storytelling, and brand alchemy.
Harmoni helps, but she doesn’t create. She challenges. She questions the easy answers, flags the clichés, and clears the path so our team can go deeper. So instead of wasting days chasing average, we get to spend our time chasing exceptional. The creative leap still belongs to us, but now we take off from higher ground.
This isn’t a world where machines run amok. Not here. This is a world where machines are finally in service of imagination. Where AI lifts the weight so human creativity can run faster, freer, and with more impact. KanGo isn’t AI vs. humanity. It’s AI amplifying humanity. That’s not a future we’re predicting. It’s a present we’re building, every day, with every brief, with every idea that dares to go further.
