Apparently there is a major upgrade coming at TOD. Can you tell us more about what it will entail in terms of specifications?
Yes, we’re very excited to introduce the new TOD experience—a comprehensive platform evolution that enhances how users engage with TOD across every screen. It is the biggest update since our launch 3 years ago, redefining the platform with a faster, smarter, and more personalised interface. At its core, the new TOD enhances content discovery with intuitive navigation, branded content rails, and autoplay teasers that surface fresh content. It also boosts streaming quality with higher visual fidelity, lower bandwidth requirements, a wider 4K VOD catalogue and simplified video controls. On the technical side, we’ve introduced a streamlined side menu bar for TV, and upgraded metadata to include cast details, audio and subtitle options, and video quality indicators—so users know exactly what they’re getting, whether it’s 4K, HDR, or Full HD.
It’s a full-stack overhaul designed to make content discovery and streaming seamless.
Tell us more about the new interface and how it will benefit subscribers and viewers?
The new interface has been designed with the viewer in mind. On mobile, we’ve restructured the layout with a clear bottom bar navigation, while on TV, content-aware hero images respond dynamically to the user’s focus—so the whole experience feels alive and responsive. We’ve also added branded content rails to promote featured titles—whether that’s a blockbuster series or a curated director collection. For sports lovers, enriched match pages now offer real-time stats, Opta-powered line-ups, and a “no spoiler” toggle so fans can watch without fear of seeing scores. We’ve even introduced profile-level customisation with avatars and names, making TOD truly personal.
TOD360 will bring a lot of benefits—can you walk us through what they are?
TOD360 is a game-changer. It’s all about fan-first innovation. You can follow live stats, see where players are positioned on the pitch, and track attacking zones in real-time—insights usually reserved for professionals. The platform also generates automatic match highlights so fans can instantly catch up on key moments.
Whether you’re a casual viewer or a hardcore fan, TOD360 makes the experience richer, more interactive, and deeply personal.
Q: From the stats you already have, what are the most popular and engaging sports in the region and which are the most viewed and interacted with?
There’s no surprise that football dominates in MENA. TOD is home to the UEFA Champions League, Premier League, LaLiga, and more, and the engagement around football content is second to none. We’ve also seen significant traction around tennis, especially during Grand Slams, and rising interest in Formula 1 and basketball. What’s been particularly exciting is the strong response to rugby, especially the 6 nations, which TOD exclusively streams in this region. The appetite for high-performance sports is growing, and we’re proud to be the go-to destination for premium coverage.
One of the issues in the region is that most of the time, weather isn’t ideal for outdoor sports, so people settle on viewing rather than participating. How does TOD address that?
It’s true—climate can be a barrier to outdoor activity in the region, but TOD fills that gap by delivering world-class sports and entertainment right into people’s homes. Whether it’s a nail-biting match, a Turkish/Arabic drama, or a Western blockbuster from Sony, Paramount or other leading Hollywood studios, we’ve built TOD to be a complete destination for families. But beyond the screen, we’re committed to promoting healthy living. TOD actively supports grassroots sports initiatives by partnering with local football academies, fitness institutions, and community programs. We believe in inspiring active lifestyles, our support doesn’t end with streaming alone.
