How would you define experiential marketing, and could you share a few real-world examples that illustrate its impact? Experiential marketing isn’t about telling people…

You are a full-spectrum health strategist, can you explain to the uninitiated what that entails? In the world of health communications, we treat it…

What inspired Holsten to bring a global figure like Georgina Rodriguez into a locally rooted campaign? At Holsten, we’re on a journey to elevate…

New Balance has appointed you as Head of Marketing for the Middle East, Africa, and India (MEAI). “In her new role, Ana will lead…

AI is certainly the new hot button issue, in your perspective, you seem to be suggesting a way to master collaboration at the age…

Can you tell us more about the raison-d’être for KanGo? Why would the market need a new agency at this point? Because the world…

Publicis Groupe Middle East appointed you as Head of Sport and Commercial Investment MENA. In this newly created role, you will lead the Groupe’s…

Co-creativity versus control from the agency. On the one hand very exciting to get past the usual transactional relationship, on the other there might…

Music and sound are often an afterthought when it comes to branding, yet, when it comes to many businesses, they are intrinsic to the…

M+C Saatchi already offers one of the most comprehensive and competitive capability suites in the region, spanning marketing and communications, media and sponsorship, talent…

Toyota and Lexus are two of the pillars of the automotive sector in the region, what are the new communications strategies for the brands…

Disabilities and sports are quite the strange bedfellows, can you tell us how the partnership between Topgolf and Special Olympics UAE came about? The…