City Mall’s sales ad “Revolutionary Sale” was much less effective and was received poorly.
Talkin’ Bout a Revolution
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Read moreMay 26, 2024
Baha Hamadi on the PR genius of President Trump
Baha Hamadi, Managing director of Keel Comms argues that image is currency, bold moves carry more weight than elegant rhetoric, however, messaging should focus…
Read moreMay 26, 2024
IFZA Partners with Smart City Council at AIM Congress 2025 to Support Smart City Sector Growth
The event this year was supported by more than 400 local, regional and global partners, offering valuable opportunities for collaboration, networking, investment. IFZA used…
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May 26, 2024
Effie Worldwide Announces Global Grand Contenders for Its 2024 Global Best of the Best Awards
Effie Worldwide, the global authority on marketing effectiveness, is proud to unveil the 58 Global Grand Contenders in the 2024 Global Best of the…
