City Mall’s sales ad “Revolutionary Sale” was much less effective and was received poorly.


December 4, 2025
FP7McCann strengthened its position as one of the region’s top advertising groups after securing 15 wins at the 2025 MENA Effie Awards, earning titles…

December 4, 2025
The screening follows the movie’s world premiere in Zurich in September, where critics praised its large-scale action, sweeping visuals and high-end craft. The Red…

November 30, 2025
Against the backdrop of Riyadh Season 2025, the MENA Effie Awards celebrated their 16th year of recognizing top marketing work across MENA. The event…

November 28, 2025
The 12 honorees represent a diverse cohort tackling some of the region’s most important scientific challenges. The L’Oréal-UNESCO For Women in Science Middle East…