City Mall’s sales ad “Revolutionary Sale” was much less effective and was received poorly.


May 26, 2024
The Advertising Business Group (ABG) has concluded the first edition of Marketer of the Future Middle East, which brought together senior leaders from across…

May 26, 2024
Amel Osman has been announced as the new Managing Director and Head of the global strategic advisory group H/Advisors’ UAE office. Amel brings 15…

May 26, 2024
WPP Media MENA will be organizing a half-day summit, ‘NextM: The Canopy Effect’, in November, which will be a ‘strategic briefing crafted for leaders…