Riding the revolution wave
Naturally, some brands tried to capitalize on the events, with more or less success.
Homewares maker ANF’s cheeky line “You’d Know the Original From Its Sound” was inspired by the casserole-drumming marches.


December 6, 2025
Dubai, UAE — Samsung Electronics MENA has completed its regional media agency review and announced a new dual-agency model that will see Publicis Groupe…

December 4, 2025
FP7McCann strengthened its position as one of the region’s top advertising groups after securing 15 wins at the 2025 MENA Effie Awards, earning titles…

December 4, 2025
The screening follows the movie’s world premiere in Zurich in September, where critics praised its large-scale action, sweeping visuals and high-end craft. The Red…

November 30, 2025
Against the backdrop of Riyadh Season 2025, the MENA Effie Awards celebrated their 16th year of recognizing top marketing work across MENA. The event…