PUMA took its new global running campaign, The Runner’s High, to thrilling new heights with a sunrise stunt that’s 219 meters above the ground at the Sky Views Edge Walk, Address Sky View Hotel with XDubai.
With a 4:00 AM kick-off and a strong GO WILD spirit, runners embraced the rush and chased the ultimate Runner’s High. As the city slept, select athletes and influencers gathered for an experience like no other. Against the dramatic backdrop of Dubai’s skyline, treadmills were installed on the Edge Walk’s platform suspended high above the city with a view of Burj Khalifa where participants ran towards the sunrise and the peak of the Runner’s High.
With this epic experience PUMA showcased it’s fearless spirit, delivering a bold and venturous experience that literally took runners above the city and marked the launch of the PUMA Velocity NITRO 4, the brand’s latest innovation designed to take running performance to the next level. Engineered with advanced NITROFOAM technology, the shoe delivers improved breathability and the best traction, built for runners who push limits.
The activation brought together an inspiring lineup of athletes and creators which highlighted how the Velocity NITRO 4 is made for everyone, from elite athletes to casual runners, it’s a shoe that empowers all to experience their own version of the Runner’s High.
By taking The Runner’s High beyond imagination, PUMA redefined what it means to run, blending adrenaline, performance, and emotion to celebrate those who dare to GO WILD and experience the Runner’s High from an entirely new perspective.
