The event is expected to draw major industry attention through two days of masterclasses, designer showcases, and the Dubai Mall Global Fashion Awards.
Publsh Media Group has been appointed the exclusive media and sponsorships partner for the Dubai Mall Festival of Fashion, set to take place January 29–30, 2026, at the world’s most visited shopping destination.
The collaboration positions Publsh at the center of one of the Middle East’s most significant fashion events, further establishing its influence in the region’s cultural and luxury communications landscape.
Dubai Mall, spanning 1.2 million square meters and home to more than 1,200 retail outlets — including 200 luxury and fashion brands — sits at the heart of the region’s $23.5 billion fashion market, projected to reach $41 billion by 2029.
Against this backdrop, the Festival of Fashion is expected to draw major industry attention through two days of masterclasses, designer showcases, and the Dubai Mall Global Fashion Awards hosted at Armani Hotel Dubai.
The partnership also deepens Publsh’s work with Lana, the festival organiser, aligning both entities around amplifying fashion’s cultural narrative in the region.
Publishing targeted media at destinations such as J1 Beach in Jumeirah, Publsh has carved a niche in connecting ultra-luxury brands with highly specific audiences.
“Fashion is more than style, it’s storytelling. We’re thrilled to partner with Lana to capture the spirit of this iconic event and share it with the world,” said Sagar Chotrani, CEO of Publsh.
Kushal Desai, Managing Director of Publsh, added that the initiative reflects the company’s mission to elevate cultural moments. “The Dubai Mall Festival of Fashion is a landmark celebration, and we’re honored to be part of it.”
Women remain the driving force behind the UAE’s luxury goods sector, accounting for more than 61% of sales in 2024, with limited-edition and exclusive collections fueling demand. With its strategic positioning, the festival is set to highlight fashion as both artistic expression and cultural identity.
Lana will also release a special print edition — Dubai Mall Festival of Fashion — available across the mall starting January 1, 2026. Ticketing and registration details will be announced on December 15 via Lana’s website and app.
