Coca-Cola, one of the world’s most iconic brands, announced a new strategy on January 19 in Paris that left some feeling a tad disappointed,…

Left: Raed Kablawi, head of MENA, SPORTS at SMG; Right: Robin Clarke, managing director EMEA, SPORTS at SMG Starcom Mediavest Group (SMG) has launched…

In keeping with our annual tradition, here’s a list of the biggest spenders of 2015, based on data from marketing consultancy firm Ipsos. Saudi…

Remember when you wanted to find a plumber but didn’t know where to look? Or when you were done taking your guests to see…

Following Initiative Talks “Stand Out Content”, we catch up with Ramzy Abouchacra, regional managing director of Initiative. Tell us a little bit about Initiative…

A current hot topic within our industry is virtual reality and how it could soon transform live events industry by eliminating the need for…

The Sharjah Chamber of Commerce and Industry (SCCI) has announced its partnership with a number of partners to draw attention to the culture enrichment…

Remember how we said signed documents are a rational way to ensure that relationships stand the test of time and rocky grounds? Yeah, turns…

Brazen launched its representation division in November 2015 and has now added Ross Crist as its new client. Brazen will be handling all of Ross…

Remember when you were really engrossed in watching something (ahem, ahem) online and kept getting interrupted by pop-up ads?

My dad told me a story from the 80’s, when we moved to Saudi about a job offer he refused. He was asked to…

As the year draws to a close, Communicate looks back at who won what to determine its Agency of the Year ranking.