The royal wedding of Prince Harry and Meghan Markle was no private affair. Other than it being a widely covered occasion by all media…

Just recently, Radisson Hotel Group appointed Accenture Interactive as its global experience agency to increase the digital presence of the company’s brands and hotels and…

International business communications consultancy Instinctif Partners Middle East launching a new ‘Content & Creative’ practice, responsible for advising on, developing and producing creative content…

(Image: TJ Lightwala, head of Future Adaptive Specialist Teams (FAST), Mindshare MENA) Magnitt, the startup for startups, has secured almost $1 million in seed funding…

Advertisers have been increasingly concerned about brand safety since The Times’ investigation revealed that big brands are inadvertently funding terror back in February 2017.…

International public relations and digital marketing agency, Integrated Holistic Communications (iHC), has been awarded the remit to deliver pro bono turnkey PR for global…

The impending takeover of humans by machines has caused many scholars and employees to stress about the future of the workforce and humanity at…

Brand safety. A term that has at least two things in common with Kim Kardashian. It broke the Internet and it keeps people (mostly…

There’s one word that saw a 365 percent increase in usage since 2016 making it Collins Dictionary’s Word of the Year 2017. That word…

Mobile budgets have increased since 2016, with 23% spending more than a quarter of their budget on mobile Over the longer term, those spending…

Following the acquisition of regional communications agency Expression, M&C Saatchi set up its Dubai operation in early 2016. Scott Feasey, founder and former managing…

By Fadi Ali, CRO Manager, RBBi Every time I mention “CRO” to friends or associates, the usual response I receive is: “you mean A/B…