April 30, 2024
What does AlUla’s Global Outreach Mean for KSA’s Cultural Heritage?
In an exclusive interview with Melanie de Souza, Executive Director for Destination Marketing at the Royal Commission for AlUla, we dive into the purpose behind…
Events & People
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Read moreApril 24, 2024
TikTok Introduces New Measures for Safer Content Creation and Sharing
TikTok has announced several updates to ensure that all communities benefit from a safer and more transparent environment.
Read moreNovember 11, 2016
UM MENA’s Rasha Rteil discusses the need for innovation in the agency’s new playbooks
“Calling me the head of innovation is too far-fetched,” says UM MENA’s head of innovation, Rasha Rteil, rather modestly. Innovation is present across the…
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November 10, 2016
Child’s play
This summer, while spending a long holiday with my kids, I was shocked by their media and technology consumption habits, which reminded me of…
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November 7, 2016
ITP Group launches digital division
ITP Publishing Group in expanding its scope with the launch of a new digital division, ITP Live. The division will extend the digital footprint…
Read moreOctober 30, 2016
Red Bull, JCDecaux and Dubai Airports team up for Red Bull Cliff Diving
With Dubai playing host to the season finale of the Red Bull Cliff Diving World Series,JCDecaux has teamed up with the brand and Dubai…
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October 24, 2016
What OMD UAE’s millennial (and non-millennial) want
Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy,…
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October 24, 2016
What BPG Maxus’ millennial (and non-millennial) want
Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy,…
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October 19, 2016
YouTube launches hub for Arab female creators, Batala
YouTube has launched a new hub called Batala especially for female creators from the MENA, featuring more than 100 female creators from the region.…
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October 8, 2016
Role models
Digital attribution has come into the spotlight owing to an increase in digital ad spend and the emphasis on the consumer journey. As the…
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October 2, 2016
Choose your brand ambassador wisely
In today’s information age, we are constantly exposed to media and content. What’s more, the information that we’re served is tailored to our interests.…
Read moreSeptember 27, 2016
Simplifying the simplest social media platform… in case you haven’t yet
Meet the Snapchatters: Cortlan McManus, director of social, Starcom Ema Linaker, director of digital, Edelman Dabo Farah Shaer, content manager, UM Studios What is Snapchat?…
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September 14, 2016
Snapchat vs Instagram Stories
Last month, Instagram released its own Stories feature that directly competes with Snapchat. Influencers have quickly jumped on board and so have some brands.…
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July 31, 2016
The content conundrum
In your talk at Festival of Media MENA 2016, you spoke about millennials. Do you think marketers are ignoring other consumers by focusing only…
