Brand safety. A term that has at least two things in common with Kim Kardashian. It broke the Internet and it keeps people (mostly…

There’s one word that saw a 365 percent increase in usage since 2016 making it Collins Dictionary’s Word of the Year 2017. That word…

Mobile budgets have increased since 2016, with 23% spending more than a quarter of their budget on mobile Over the longer term, those spending…

Following the acquisition of regional communications agency Expression, M&C Saatchi set up its Dubai operation in early 2016. Scott Feasey, founder and former managing…

By Fadi Ali, CRO Manager, RBBi Every time I mention “CRO” to friends or associates, the usual response I receive is: “you mean A/B…

By Alex Malouf, IABC Chair for Europe, Middle East and North Africa I was glued to my screen twice in the last month. The…

The last time Communicate wrote about Faisal J. Abbas was in October 2016. He had only been a few days in his new job…

The media sector in Saudi Arabia, much like the country itself, is undergoing massive changes. In April 2017, new ministers for Culture and Information…

“We are ready to embark on the next 15 years – with [a] heavy focus on accelerating digital, mobile and creating powerful content for…

Recently, Facebook announced some changes to its ad metrics. It is now labeling some metrics in Ads Manager as estimated or in development, to…

TBWARAAD is on a high following its win as Agency and Network of the Year at the Dubai Lynx 2018 and bagging the du…

Transparency has been a growing concern in digital advertising, with ad fraud was estimated to cost brands $16.4 billion globally in 2017, according to…