February 11, 2025
ENTOURAGE WINS ARAMCO STADIUM BRANDING & COMMUNICATIONS PITCH
entourage, the region’s leading creative experiential agency, announces its selection as the branding and communications strategy partner for Aramco Stadium.
Events & People
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Read moreFebruary 11, 2025
OMD SENDS NEW MESSAGE TO MARKETERS: “WE CREATE WHAT’S NEXT”
Omnicom Media Group agency OMD Worldwide, has unveiled its new positioning: We Create What’s Next.
Read moreApril 30, 2018
How can publishers put an end to fake news?
There’s one word that saw a 365 percent increase in usage since 2016 making it Collins Dictionary’s Word of the Year 2017. That word…
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April 29, 2018
23% spend more than 25% of their budget on mobile. Why are the rest not spending?
Mobile budgets have increased since 2016, with 23% spending more than a quarter of their budget on mobile Over the longer term, those spending…
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April 29, 2018
M&C Saatchi PR drives ahead with this new client
Following the acquisition of regional communications agency Expression, M&C Saatchi set up its Dubai operation in early 2016. Scott Feasey, founder and former managing…
Read moreApril 29, 2018
What is CRO & how will it drive profitability for your website?
By Fadi Ali, CRO Manager, RBBi Every time I mention “CRO” to friends or associates, the usual response I receive is: “you mean A/B…
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April 28, 2018
Facebook, Cambridge Analytica and GDPR: what does it all mean for the Middle East?
By Alex Malouf, IABC Chair for Europe, Middle East and North Africa I was glued to my screen twice in the last month. The…
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April 27, 2018
EXCLUSIVE: “As a journalist, I don’t think there is any place more interesting in the region than Saudi.”
The last time Communicate wrote about Faisal J. Abbas was in October 2016. He had only been a few days in his new job…
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April 27, 2018
Saudi invests $879.8m in media & culture. So what can we expect next?
The media sector in Saudi Arabia, much like the country itself, is undergoing massive changes. In April 2017, new ministers for Culture and Information…
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April 26, 2018
EXCLUSIVE: Reda Raad reveals the transformation of TBWARaad
“We are ready to embark on the next 15 years – with [a] heavy focus on accelerating digital, mobile and creating powerful content for…
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April 24, 2018
Experts reveal why changing Facebook ad metrics make sense
Recently, Facebook announced some changes to its ad metrics. It is now labeling some metrics in Ads Manager as estimated or in development, to…
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April 24, 2018
BREAKING: TBWARAAD wins new account
TBWARAAD is on a high following its win as Agency and Network of the Year at the Dubai Lynx 2018 and bagging the du…
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April 23, 2018
Find out how DMS is a step closer to bidding fake impressions goodbye
Transparency has been a growing concern in digital advertising, with ad fraud was estimated to cost brands $16.4 billion globally in 2017, according to…
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April 19, 2018
Facebook says it’s adding new ‘privacy experiences’. Here’s what it’s not saying.
On April 4, Facebook updates or rather clarified its data use policy On April 10, it launched the Data Abuse Bounty program rewarding users…
