75% of the world’s data traffic will be video by 2020. Online video revenue in MENA to grow between 22% and 35% annually until…

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up…

30% of audiences are estimated to block ads in 2018, in the US alone. 40% dislike Facebook ads 70% dislike mobile ads These numbers…

Following last year’s controversy that saw Patou Nuyteman replaces Edmond Moutran as Memac Ogilvy’s CEO, the agency has been on a roll. Just recently, the…

On May 24, Publicis Groupe unveiled Marcel, its AI-powered platform that “advances transformation of the Groupe from a holding company to a platform, ushering…

Image credit: Arsen Galstyan / AFP By Puja Pannum, managing director at Blis MENA The World Cup: whether it’s vuvuzelas or 7-0 thrashings, it’s the…

In June 2017, Publicis Groupe announced that it won’t be participating in events and awards until July 1, 2018. In this year, it would…

By Lindsay Pattison, chief transformation officer, Group M Worldwide and Worldwide CEO, Maxus Global The ad business is gearing up for another trek to…

Instinctif Partners Middle East is an international business communications consultancy, which recently launched its ‘Content & Creative’ practice following a successful year that witnessed…

By Waseem Yakdi, CEO, Zia Creative Network Once considered to be incomparable, the relation between creativity and return on marketing investment delivering effective and…

Apple held its annual Worldwide Developers Conference (WWDC) yesterday, June 4, unveiling new updates for developers and users. This time around there were no…

The consumer VR software and hardware market size globally was $2.2 billion in 2017 It is expected to grow to $4.5 billion in 2018…