YouTube has launched a new hub called Batala especially for female creators from the MENA, featuring more than 100 female creators from the region.…

Digital attribution has come into the spotlight owing to an increase in digital ad spend and the emphasis on the consumer journey. As the…

In today’s information age, we are constantly exposed to media and content. What’s more, the information that we’re served is tailored to our interests.…

Meet the Snapchatters: Cortlan McManus, director of social, Starcom Ema Linaker, director of digital, Edelman Dabo Farah Shaer, content manager, UM Studios What is Snapchat?…

Last month, Instagram released its own Stories feature that directly competes with Snapchat. Influencers have quickly jumped on board and so have some brands.…

In your talk at Festival of Media MENA 2016, you spoke about millennials. Do you think marketers are ignoring other consumers by focusing only…

Your winning CV, glowing credentials, brilliant references and stellar endorsements have impressed, and you find yourself preparing to meet your employer of choice, with…

Dentsu Aegis Network today announced the acquisition of gyro, an independent global creative agency dedicated exclusively to business-to-business (B2B) marketing. Following this acquisition, Dentsu…

Facebook has recently announced new formats to advertise apps on the social network. With almost 90 percent of time on mobile being spent in…

Earlier this year, the CEO of one of the region’s leading agencies announced, almost nonchalantly: “Like it or not, we’re in a recession.” And…

While the month of Ramadan is regarded as a spiritual time for Muslims around the world, Twitter users took the conversation onto the social…

Global marketing and communications group Publicis announced the signing of a strategic partnership with internet giant Tencent earlier this week at the Viva Technology…