Omobono Middle East,  strategic, creative and technology agency for business brands, released its What Works Where (WWW) study, revealing digital marketing trends for B2B companies. Communicate…

These were some of the thoughts that came out of the agencies’ feedback on what our mobile story should be on. Clearly, they couldn’t…

Sports news daily Sport360 has grown in the past seven years, launching extra editions – Monday Xtra and a Weekend special – as well…

CNN has officially launched its VR department called CNNVR, an immersive journalism unit and virtual reality platform within CNN Digital. The new department is…

By Ross Bethell, director of strategy, CBPR Ever since the 26th February Oscars gaffe – the biggest fiasco in the Academy Awards’ 89-year history…

Following Fatafeat’s appointment of Media International Services (MIS) as its exclusive media partner, we caught up with Amanda Turnbull, vice-president and country manager, Discovery Networks MENA.…

It was in 2010 that the Barcelona principles were drafted in an attempt to measure PR value and move it beyond Advertising Value Equivalents…

In our annual tradition, we are back with list of the biggest spenders of 2016, based on research from marketing consultancy firm Ipsos. The…

By Bjarne O., co-founder and chief visionary officer at Baroque Worldwide We are fortunate to be experiencing a significant paradigm shift, not only in…

Meraas has revealed a new brand system that aims to reflect a modern look while linking its diverse portfolio across real estate, healthcare, F&B,…

By Khatch  Mikaelian, founder and managing Director of Kalian Branding When I was growing up, I just did as I was told. Eat. Sleep.…

Dentsu Aegis Network’s digital creative agency, Digital Republic Linked by Isobar, has been appointed by Uber Egypt to for content marketing and ad-tech solutions.