TBWA has partnered with Facebook for a custom training program that will be rolled out across its offices in Africa, Middle East, Turkey, Central…

By Meghna C. Hazarani, senior UX analyst, RBBi Last year I got the opportunity to work on an e-commerce site which was not only…

The World Cup is a huge global phenomenon with more than 3 billion people watching it in 2014. This year, with the participation of…

With 75 percent in the GCC considering themselves “extreme football fans,” it’s no surprise that the FIFA World Cup is garnering massive viewership from…

Wunderman Global CEO Mark Read was thrust into the spotlight in April when WPP announced that CEO Martin Sorrell was stepping down amid an unspecified…

(Image credit: Illustration by Tam Nguyen/Ad Age) By Brian Braiker, editor, AdAge W. Somerset Maugham was onto something in 1941 when he wrote “the Riviera…

Do you do the Cannes Cannes?  By David Parkinson, co-founder, Brave & Heart I went to Cannes Lions. Once. It started well: flight into Nice,…

75% of the world’s data traffic will be video by 2020. Online video revenue in MENA to grow between 22% and 35% annually until…

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up…

30% of audiences are estimated to block ads in 2018, in the US alone. 40% dislike Facebook ads 70% dislike mobile ads These numbers…

Following last year’s controversy that saw Patou Nuyteman replaces Edmond Moutran as Memac Ogilvy’s CEO, the agency has been on a roll. Just recently, the…

On May 24, Publicis Groupe unveiled Marcel, its AI-powered platform that “advances transformation of the Groupe from a holding company to a platform, ushering…