Global location intelligence company Blis is now stepping into a new frontier of geo-location-based mobile advertising through its partnership with TVTY. A “moment marketing company,”…

Within a period of only a matter of months in 2015, brand owners including Procter & Gamble, Unilever, L’Oréal, Volkswagen, Johnson & Johnson and…

Saudi-based English daily, Arab News, has entered an exclusive partnership with online polling firm YouGov. The deal will see YouGov conduct regular polls relating…

FP7 MENA organized a four-day planning workshop last month bringing together young strategists and digital talents with senior leadership. Describing the workshop’s ambition, Tahaab…

By Hugo Crispim, head of social media, Socialbakers Using social media to promote your business events is a great opportunity to increase your brand…

Omnicom launched the UAE chapter of its global initiative, Omniwomen, on International Women’s Day. The initiative is dedicated to championing the number and influence…

Making the announcement at the opening of the STEP Conference 2017, Choueiri Group’s digital arm Digital Media Services (DMS) revealed its new brand identity…

Major marketers’ ads have likely been showing up on or near YouTube videos promoting terrorism, neo-Nazi groups and other web content for a long…

There are some in the ad industry who are likely a little gleeful about YouTube’s current state. For them, it’s rewarding to see such…

Dentsu Aegis Network MENA has partnered with Media 21 (M21) in Oman with the latter becoming the exclusive partner of Densu Aegis in the…

Fahd Osman, marketplace leader, IBM Middle East, on old sayings and new ways I’ve always found it funny just how many old-fashioned sayings conflict…

DCN which operates as part of Dubai Media Incorporated (DMI) and MEMS, which serves from within Choueiri Group as the exclusive media representative of…