March 4, 2025
NIELSENIQ UNVEIL KEY CONSUMER INSIGHTS WITH RAMADAN ADVENT 2025
The advent calendar by NielsenIQ (NIQ), the world’s leading consumer intelligence company, will run for the next 30 days of Ramadan.
Events & People
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Read moreMarch 3, 2025
RECIPES AS REVENUE: THIS RAMADAN PUCK TURNS LEBANESE FAMILY RECIPES INTO A SUSTAINABLE SOURCE OF SUPPORT FOR AFFECTED FAMILIES
50% of the sales from each order in the UAE will be donated to support affected Lebanese families through a partnership with Dubai Cares.
Read moreJuly 11, 2018
Move over Snapchat. There’s another player bringing AR ads.
We recently reported that Snapchat is testing new Shoppable Snap Ads, a format it is first using to promote its Spectacles camera sunglasses. Also, Snapchat…
Read moreJuly 10, 2018
4 things to consider before starting with live video on Facebook
Powered by Meltwater Middle East Since the introduction of Live Video on Facebook last year, brands, influencers and individual users alike have been using…
Read moreJuly 8, 2018
“The best way to market to women is NOT to market to women”
Recently, Twitter held a half-day event bringing together agencies, brands and publishers to shed light on female Twitter users’ behavior, mindset, and habits. With…
Read moreJuly 7, 2018
WPP and Sorrell’s battle for this agency could cost him his shares
A battle between WPP and Sir Martin Sorrell’s new agency, S4, to acquire Dutch digital production company MediaMonks is turning ugly, with WPP threatening to…
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July 4, 2018
ABG out to tackle women and kids… in advertising
The Dubai-based marketing and advertising industry body Advertising Business Group (ABG) has announced its plans to tackle a number of key industry issues and…
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July 3, 2018
What ‘TBWA Facebook Foundry’ means for the agency of the future
TBWA has partnered with Facebook for a custom training program that will be rolled out across its offices in Africa, Middle East, Turkey, Central…
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June 30, 2018
4 lessons e-commerce retailers need to learn from physical stores
By Meghna C. Hazarani, senior UX analyst, RBBi Last year I got the opportunity to work on an e-commerce site which was not only…
Read moreJune 25, 2018
Is this World Cup sponsorship doing more harm than good?
The World Cup is a huge global phenomenon with more than 3 billion people watching it in 2014. This year, with the participation of…
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June 24, 2018
“I’m really focused on WPP more than I am on what Martin is doing.”
Wunderman Global CEO Mark Read was thrust into the spotlight in April when WPP announced that CEO Martin Sorrell was stepping down amid an unspecified…
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June 24, 2018
Fancy watching the World Cup in an Uber?
With 75 percent in the GCC considering themselves “extreme football fans,” it’s no surprise that the FIFA World Cup is garnering massive viewership from…
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June 22, 2018
Cannes is “back to business”: The Diet Coke edition
(Image credit: Illustration by Tam Nguyen/Ad Age) By Brian Braiker, editor, AdAge W. Somerset Maugham was onto something in 1941 when he wrote “the Riviera…
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June 22, 2018
Why this ad man doesn’t attend Cannes. Ever.
Do you do the Cannes Cannes? By David Parkinson, co-founder, Brave & Heart I went to Cannes Lions. Once. It started well: flight into Nice,…
