May 20, 2024
Publicis Groupe Middle East & Turkey Partners with Ithra’s Sync Summit
The summit is taking place on May 22 – 23, 2024 at Ithra in Dhahran, Saudi Arabia.
Events & People
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Read moreMay 17, 2024
Gen-Z is the Driving Force of the World’s Gaming Industry
A statement that takes no one by surprise. But, worth taking note of especially if you’re a brand custodian or an advertiser trying to…
Read moreJuly 24, 2017
Mobile and video in position for marketers ahead of football’s biggest tournament
With one year to go until the final of the 2018 FIFA World Cup, Facebook’s head of brand advertising at Facebook Middle East, North…
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July 19, 2017
Absolute Communication wins PR and digital account of RSG International
Absolute Communications Group (ACG) has won the digital and PR account of RSG International, a UAE-based business group with interests in the property development,…
Read moreJuly 6, 2017
Motor Shows: The Digital Battleground
By Rich Rust, Co-founder Brave & Heart, Digital Management Consultancy & Automotive specialists For the automotive industry, the idea of a quiet summer is…
Read moreJuly 2, 2017
Will cryptocurrencies open new avenues for brands?
By Danish Ejaz, Brand Evangelist at penumbra In not so recent past, I was introduced to a social network which incentivizes its user for engagement by…
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June 28, 2017
The seismic shifts in brand and marketing
By Rakesh Kumar, CEO, Human Films There are seismic shifts in the brand and marketing business. The hot topic today is the debate around…
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June 21, 2017
Facebook celebrates MENA winners of Bots for Messenger Developer Challenge
Facebook selected 3 winners from the Middle East and North Africa (MENA) from 60 finalists as part of the first-ever Bots for Messenger Developer…
Read moreJune 20, 2017
Publicis Groupe and Alibaba form China Uni marketing partnership
Publicis Groupe has formed a partnership with Alibaba that will benefit the clients of Publicis Media, Publicis Communications and Publicis.Sapient. Alibaba’s Uni Marketing framework…
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May 30, 2017
How personality-based targeting can help brands
Vesselin Popov, business development director for the University of Cambridge Psychometrics Centre, delivered a fascinating keynote at Socialbakers’ annual Engage event on the accurately…
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May 30, 2017
Today’s marketing landscape in cartoons by Tom Fishburne
Now popularly known as the Marketoonist, Tom Fishburne started drawing cartoons on the backs of business cases as a student at Harvard Business School.…
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May 30, 2017
DDB’s head of social on the ABCs of Facebook advertising
Dimi Karavasilis, social media director, DDB Spain, conducted a workshop at Socialbakers’ annual Engage event on “Facebook advertising: do you know your ABCs?”
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May 30, 2017
Renault’s Matic Babnik on glocal strategies
Matic Babnik, digital communications coordinator at Renault, conducted a workshop at Socialbakers’ annual Engage event on “Strategize globally, engage locally” focusing on global strategies…
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May 24, 2017
Snap Inc. launches Discover in MENA
Snap Inc. announced the launch of its Discover platform for Snapchatters in the MENA region. The platform will feature local content in Arabic produced…
