February 29, 2024
Entourage Appoints Barbara Bologna as Creative Event Conceptualizer
As Entourage is celebrating its 15th anniversary this year, it has laid out a 5-year growth strategy to expand its capabilities and invest in talents.
Events & People
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Read moreFebruary 29, 2024
AlUla Launches its First Global Tourism Campaign
Launching on 29 February 2024, Forever Revitalizing encapsulates the essence of AlUla as the up-and-coming tourist destination in Saudi Arabia.
Read moreJune 20, 2017
Publicis Groupe and Alibaba form China Uni marketing partnership
Publicis Groupe has formed a partnership with Alibaba that will benefit the clients of Publicis Media, Publicis Communications and Publicis.Sapient. Alibaba’s Uni Marketing framework…
Read moreMay 30, 2017
DDB’s head of social on the ABCs of Facebook advertising
Dimi Karavasilis, social media director, DDB Spain, conducted a workshop at Socialbakers’ annual Engage event on “Facebook advertising: do you know your ABCs?”
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May 30, 2017
Renault’s Matic Babnik on glocal strategies
Matic Babnik, digital communications coordinator at Renault, conducted a workshop at Socialbakers’ annual Engage event on “Strategize globally, engage locally” focusing on global strategies…
Read moreMay 30, 2017
How personality-based targeting can help brands
Vesselin Popov, business development director for the University of Cambridge Psychometrics Centre, delivered a fascinating keynote at Socialbakers’ annual Engage event on the accurately…
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May 30, 2017
Today’s marketing landscape in cartoons by Tom Fishburne
Now popularly known as the Marketoonist, Tom Fishburne started drawing cartoons on the backs of business cases as a student at Harvard Business School.…
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May 24, 2017
How Google plans to kill ‘last click attribution’
Google says it wants to rid marketers of their obsession with the last click before consumers buy things. Instead it aims to provide insights…
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May 24, 2017
Snap Inc. launches Discover in MENA
Snap Inc. announced the launch of its Discover platform for Snapchatters in the MENA region. The platform will feature local content in Arabic produced…
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May 18, 2017
Infiniti and OMD win at Festival of Media Global and MENA
At the recently held Festival of Media Global in Rome, OMD UAE received another trophy for its “Unleash your Potential” Infiniti Q50S campaign, taking…
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May 17, 2017
The Marketing Society celebrates first anniversary in the Middle East
The Marketing Society, a global network of 3000 senior marketers headquartered in the UK, marks the first anniversary of its Middle East chapter this…
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May 11, 2017
Mediaquest partners with Moat to ensure transparency
UAE-based digital, publishing and events company Mediaquest has partnered with third-party analytics firm, Moat. Accredited by the Media Rating Council (MRC), Moat specializes in…
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May 10, 2017
United Airlines and why organizations need to understand where crises can begin
By Alex Malouf, board member of MEPRA and IABC For a company whose tag line is “Fly the Friendly Skies”, there could have been…
Read moreMay 7, 2017
How mobile has disrupted PR
By Ross Bethell, director of strategy at CBPR The phenomenon that sees us attached to our phone screens for the majority of the day…
