With more than 420 million people around the world speaking Arabic, it’s surprising that only three percent of online content is in Arabic. We…

TBWARAAD has announced a joint venture with AB Group to establish its presence in Egypt and expand in the wider North Africa region. The…

Almost 30 years ago, the first clickable banner was displayed on the Internet. Over the years, the digital and marketing industries have evolved, but…

By Alex Malouf The world of communications is changing. Read anything on the future of communications, and you’ll be served a dose of artificial…

The need for high quality content is stronger than ever before as noise and clutter – especially on social media – increases. But even…

By Ayman Aly, senior regional marketing manager, Canon Middle East Most organizations have one aim: to grow their company into a successful business. The…

Bridging the gap between humans and data has become a critical aspect of any business with an online and offline presence, writes Naguib Toihiri,…

By Dave Parkinson, co-founder, Brave & Heart It’s that time of year again. The 2019 predictions are flooding through. “Never has so much been…

By David Spencer, commercial director MENA, FreeWheel Video advertising is a highly engaging format and with digital video revenues and viewership across MENA set…

By Mayank Garg, Head of MediaCom Beyond Advertising, MENA The hottest buzzword of 2018 is quite certainly ‘influencers’. It doesn’t matter if they actually…

Havas Paris has won the tender to work with the COFREX (French Exhibition Company) to enhance its influence strategy for the French Pavilion at…

Image Credit: Illustration by Josh McKenna Two thousand eighteen is the new 1859, says Michael Kassan, MediaLink chairman and CEO. It was, of course,…