By Hannes Ben, chief international officer at Forward3D Paid search has established itself as an essential part of any brand’s digital marketing strategy, yet…

Over the past year, geopolitical situations and economic challenges have left their mark on businesses across the globe, increasing the pressure on creative, media…

In early June, six Middle East countries – UAE, KSA, Egypt, Bahrain, Libya and Yemen – severed diplomatic ties with Qatar. Since then, there…

By Sanjit Gill, General Manager, ICLP While many of us have been busy preparing our summer getaways, one retail event has been dominating the…

DMS, which serves as the official digital arm of Choueiri Group, has partnered with STEP Group with offices in Dubai, Beirut and Cairo. The…

A veteran who has been in the industry for more than 15 years and a marketing strategist turned adman reminiscing about the past and…

With one year to go until the final of the 2018 FIFA World Cup, Facebook’s head of brand advertising at Facebook Middle East, North…

Absolute Communications Group (ACG) has won the digital and PR account of RSG International, a UAE-based business group with interests in the property development,…

By Rich Rust, Co-founder Brave & Heart, Digital Management Consultancy & Automotive specialists For the automotive industry, the idea of a quiet summer is…

By Danish Ejaz, Brand Evangelist at penumbra In not so recent past, I was introduced to a social network which incentivizes its user for engagement by…

By Rakesh Kumar, CEO, Human Films There are seismic shifts in the brand and marketing business. The hot topic today is the debate around…

Facebook selected 3 winners from the Middle East and North Africa (MENA) from 60 finalists as part of the first-ever Bots for Messenger Developer…