Dubai-based independent communications agency ALISA PR has been appointed to handle all PR activities for Bar Baar, a ocial hub and gastropub located at…

Isobar MENA, part of Dentsu Aegis Network, has made a significant leadership change that will see Ziad Ghorayeb taking over as regional MD of…

After six years of operation in the UAE and Qatar, Netizency is opening its 3rd office in Lebanon. The agency’s new location will be…

Marriott International is launching a global marketing campaign introducing Marriott Bonvoy, the new name that replaces Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred…

By Sanjit Gill, GM, Middle East at Collinson The rise of digital-native retail brands offering highly competitively priced products with rapid home delivery services…

In January, Mastercard erased its name from its logo. The red-and-yellow overlapping discs that have anchored its brandmark for nearly 50 years would, in…

Choueiri Group’s digital media arm, Digital Media Services (DMS), has launched its latest digital ad performance solution “DMS Perform” at STEP Conference 2019 on…

With more than 420 million people around the world speaking Arabic, it’s surprising that only three percent of online content is in Arabic. We…

TBWARAAD has announced a joint venture with AB Group to establish its presence in Egypt and expand in the wider North Africa region. The…

Almost 30 years ago, the first clickable banner was displayed on the Internet. Over the years, the digital and marketing industries have evolved, but…

By Alex Malouf The world of communications is changing. Read anything on the future of communications, and you’ll be served a dose of artificial…

The need for high quality content is stronger than ever before as noise and clutter – especially on social media – increases. But even…