Recently, Facebook announced some changes to its ad metrics. It is now labeling some metrics in Ads Manager as estimated or in development, to…

TBWARAAD is on a high following its win as Agency and Network of the Year at the Dubai Lynx 2018 and bagging the du…

Transparency has been a growing concern in digital advertising, with ad fraud was estimated to cost brands $16.4 billion globally in 2017, according to…

On April 4, Facebook updates or rather clarified its data use policy On April 10, it launched the Data Abuse Bounty program rewarding users…

Expo 2020 now has 10 Official Premier Partners and two Official Partners The latest announcement has confirmed a F&B partner This is the first…

Just 3% of CMOs think they have the perfect internal skill set 72% are increasing content marketing budgets Only 25% say they make full…

By Melek Ourir, junior planner, J. Walter Thompson Tunis  Queen Kahena, the Berber warrior queen of 7th century Magreb, was a beautiful and passionate…

Mark Zuckerberg faced House lawmakers for the second day in a testimony that lasted, touching on everything from how President Trump’s supporters are treated…

Arab News will become the first newspaper in Saudi Arabia to have a gender-balanced newsroom, and it intends to achieve this goal in less…

Image credit: Al Drago/Bloomberg Mark Zuckerberg sat with a joint Senate committee of more than 40 senators in the first of two congressional hearings…

Facebook has been in hot water over data privacy concerns over the last few weeks. And now, it seems as though Facebook is indeed…

When Domino’s went looking for a new Hispanic agency, its executives demanded certain agency employees be present at pitch meetings – and not just…