Dubai-based agency Face to Face has collaborated with Expo 2020 Dubai to create the event’s first advertising campaign featuring global ambassador Lionel Messi, the…

By Elías Jabbe Twitter celebrated the regional launch of its global #StartWithThem and #TwitterFronts initiatives in March and April in both Dubai and Riyadh.…

By Elías Jabbe Pertinent topics such as mobile advertising, digital publishing and influencer marketer were discussed and further analyzed during the Mobile Marketing Association’s…

By Elías Jabbe The Mobile Marketing Association returns to Dubai today to host the latest edition of one of its signature events: MMA Impact…

The role of media trader is to buy advertising space to reach on the precise audience only, using a strategy that will help in…

By Jose Duarte When it comes to social, brands often still chase the all-consuming, elusive pursuit of virality. While many people can’t even describe what…

By Eric Kallman I think it was Jeff Goodby who used to write about asking his cab drivers what commercials they liked. It was…

Google announced it will launch the first Google News Initiative (GNI) Innovation Challenge in Middle East and Africa (MEA) June 2019. The aim of the challenge…

By Stanislava Burianek We already know very well that Millennials represent a very significant spending power globally and even more so in the Middle…

By Shelly Palmer We can chat all we like about human biases creating AI biases with our Western cultural ideology, but if there is…

After a series of new business acquisitions and a successful 2018, entourage is expanding into KSA. “This is the year of Saudi,” says entourage…

[L: Gemma Graves; R: Khaled Ismail] Gemma Greaves is the chief executive at The Marketing Society and Khaled Ismail is The Marketing Society Dubai…