By Alex Maalouf Let’s forget all of the buzz words. Instead, let me ask you this. How much do you rely on the internet?…

By Justin Choi The world wide web celebrated its 30th birthday this past spring. That’s three decades’ worth of growth and evolution for an experiment…

By  Drew Neisser If Dave Gerhardt had his way, those annoying lead-generation forms that incessantly pop up on most B2B websites would simply disappear.…

Dubai-based agency Face to Face has collaborated with Expo 2020 Dubai to create the event’s first advertising campaign featuring global ambassador Lionel Messi, the…

By Elías Jabbe Twitter celebrated the regional launch of its global #StartWithThem and #TwitterFronts initiatives in March and April in both Dubai and Riyadh.…

By Elías Jabbe Pertinent topics such as mobile advertising, digital publishing and influencer marketer were discussed and further analyzed during the Mobile Marketing Association’s…

By Elías Jabbe The Mobile Marketing Association returns to Dubai today to host the latest edition of one of its signature events: MMA Impact…

The role of media trader is to buy advertising space to reach on the precise audience only, using a strategy that will help in…

By Jose Duarte When it comes to social, brands often still chase the all-consuming, elusive pursuit of virality. While many people can’t even describe what…

By Eric Kallman I think it was Jeff Goodby who used to write about asking his cab drivers what commercials they liked. It was…

Google announced it will launch the first Google News Initiative (GNI) Innovation Challenge in Middle East and Africa (MEA) June 2019. The aim of the challenge…

By Stanislava Burianek We already know very well that Millennials represent a very significant spending power globally and even more so in the Middle…