If there was a single conclusion to be drawn from Mobile World Congress – the wireless mobile industry’s largest annual event that was held…

Image Credit: The Ad Council The Ad Council’s Lisa Sherman discusses pro-social initiatives with Facebook’s David Fischer in this first interview in a new…

One can’t talk about mobile technology without, well, mobility. And as it happens, mobility was a big theme on the first day of Mobile…

Abu Dhabi Media’s Aletihad newspaper has entered into a commercial partnership with The Wall Street Journal (WSJ). This partnership will enable Aletihad to leverage…

L: Haitham Al-Hajji, Founder and R: Marwan Saab, MD and ECD at Caviar Kuwait-based advertising agency, Caviar, has confirmed that it is to open…

By Alex Ionides, managing director of Silx This article focuses on what I call the ‘3+1’ pillars of content marketing, which we use for…

By Victoria Cross, head of business resilience at Instinctif Partners on managing crisis communications  Managing any crisis is demanding, but of all the crises…

Facebook is not just losing its audience, it’s losing its youth. The social network is expected to shed 18-to-24-year-old users this year for the…

The biggest success of Emaar’s partnership with Twitter is its New Year’s Eve festivities in Dubai for the second consecutive year, which enabled live…

By Danielle Jamal, communication director, Leo Burnett It’s been three years since I landed in the UAE and the same question still comes to…

By TJ Lightwala, head of Future Adaptive Specialist Team (FAST) and Performance, Mindshare MENA Telco data provides user level, location data married with contextual…

TJ Lightwala, head of Future Adaptive Specialist Team (FAST) and Performance, Mindshare MENA, spells out the real meaning of innovation in today’s media landscape…