Advertisers have been increasingly concerned about brand safety since The Times’ investigation revealed that big brands are inadvertently funding terror back in February 2017.…

International public relations and digital marketing agency, Integrated Holistic Communications (iHC), has been awarded the remit to deliver pro bono turnkey PR for global…

The impending takeover of humans by machines has caused many scholars and employees to stress about the future of the workforce and humanity at…

Brand safety. A term that has at least two things in common with Kim Kardashian. It broke the Internet and it keeps people (mostly…

There’s one word that saw a 365 percent increase in usage since 2016 making it Collins Dictionary’s Word of the Year 2017. That word…

Mobile budgets have increased since 2016, with 23% spending more than a quarter of their budget on mobile Over the longer term, those spending…

Following the acquisition of regional communications agency Expression, M&C Saatchi set up its Dubai operation in early 2016. Scott Feasey, founder and former managing…

By Fadi Ali, CRO Manager, RBBi Every time I mention “CRO” to friends or associates, the usual response I receive is: “you mean A/B…

By Alex Malouf, IABC Chair for Europe, Middle East and North Africa I was glued to my screen twice in the last month. The…

The last time Communicate wrote about Faisal J. Abbas was in October 2016. He had only been a few days in his new job…

The media sector in Saudi Arabia, much like the country itself, is undergoing massive changes. In April 2017, new ministers for Culture and Information…

“We are ready to embark on the next 15 years – with [a] heavy focus on accelerating digital, mobile and creating powerful content for…