Events & People

  • September 23, 2019

    ON.DXB For Media

    Dubai Media City has announced the launch of ON.DXB, which is a new regional festival that is designed to support industry growth and talent…

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  • September 19, 2019

    Why Egypt Tourism Needs Isobar?

    Isobar, a global digital agency part of Dentsu Aegis Network, has been selected as the digital agency of record for the Egyptian Tourism Promotion…

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  • September 15, 2019

    Bringing Chris Hemsworth To The Desert

    Bayut.com, a UAE property portal, recently launched their TV commercial starring Hollywood actor Chris Hemsworth. The agency, Crayons Communications, said that the choice of Chris…

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  • September 12, 2019

    What Are Facebook Ads?

    By Max Alawwad Facebook has come under scrutiny, on multiple occasions,  for its handling of the user’s data. One of the recent events was Facebook paying…

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  • September 11, 2019

    Lessons On Effective Marketing Tools

    WARC, the global authority on advertising and media effectiveness, has released the 2019 MENA Strategy Report that outlines successful key marketing trends in the…

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  • September 8, 2019

    Reflection From Gen Z

    By Mai Al Khouri I have realized that stepping out of my comfort zone, while maintaining pragmatism, is an essential component to working in communications.…

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  • August 25, 2019

    Remove The Dots To Save Water

    In collaboration with Memac Ogilvy, Jordan’s water utility organization known as Miyahuna, removed the dots from the Arabic spelling of logos, in an attempt…

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