Isobar, a global digital agency part of Dentsu Aegis Network, has been selected as the digital agency of record for the Egyptian Tourism Promotion…

By Muriel Aboulrouss Everything I create or teach is based on my  personal experiences and my journey of self discovery. I do not pretend…

Bayut.com, a UAE property portal, recently launched their TV commercial starring Hollywood actor Chris Hemsworth. The agency, Crayons Communications, said that the choice of Chris…

By Max Alawwad Facebook has come under scrutiny, on multiple occasions,  for its handling of the user’s data. One of the recent events was Facebook paying…

WARC, the global authority on advertising and media effectiveness, has released the 2019 MENA Strategy Report that outlines successful key marketing trends in the…

By Brian Braiker Evans Nguyen flits inside a giant glass box, hitting a tennis ball against a digital backboard with a moving target on it.…

By Mai Al Khouri I have realized that stepping out of my comfort zone, while maintaining pragmatism, is an essential component to working in communications.…

By Denise Lee Yohn Kim Kardashian West eventually caved to the social media backlash that arose from her decision to brand her new line of…

In collaboration with Memac Ogilvy, Jordan’s water utility organization known as Miyahuna, removed the dots from the Arabic spelling of logos, in an attempt…

Facebook is finally starting to roll out a new feature allowing users to see which advertisers have their data and prevent them from using…

By Drew Neisser ADP’s chief marketer Lorraine Barber-Miller explains the benefits of re-imagining an already successful brand. Most B2B marketers can only dream about…

By Erik Matlick Amid heightened concern around consumer privacy, Google is the latest browser developer to make policy changes that impact the use of cookies.…