Wunderman Global CEO Mark Read was thrust into the spotlight in April when WPP announced that CEO Martin Sorrell was stepping down amid an unspecified…

(Image credit: Illustration by Tam Nguyen/Ad Age) By Brian Braiker, editor, AdAge W. Somerset Maugham was onto something in 1941 when he wrote “the Riviera…

Do you do the Cannes Cannes?  By David Parkinson, co-founder, Brave & Heart I went to Cannes Lions. Once. It started well: flight into Nice,…

75% of the world’s data traffic will be video by 2020. Online video revenue in MENA to grow between 22% and 35% annually until…

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up…

30% of audiences are estimated to block ads in 2018, in the US alone. 40% dislike Facebook ads 70% dislike mobile ads These numbers…

Following last year’s controversy that saw Patou Nuyteman replaces Edmond Moutran as Memac Ogilvy’s CEO, the agency has been on a roll. Just recently, the…

On May 24, Publicis Groupe unveiled Marcel, its AI-powered platform that “advances transformation of the Groupe from a holding company to a platform, ushering…

In June 2017, Publicis Groupe announced that it won’t be participating in events and awards until July 1, 2018. In this year, it would…

Image credit: Arsen Galstyan / AFP By Puja Pannum, managing director at Blis MENA The World Cup: whether it’s vuvuzelas or 7-0 thrashings, it’s the…

By Lindsay Pattison, chief transformation officer, Group M Worldwide and Worldwide CEO, Maxus Global The ad business is gearing up for another trek to…

Instinctif Partners Middle East is an international business communications consultancy, which recently launched its ‘Content & Creative’ practice following a successful year that witnessed…