Amazon’s advertising business continued its ascent last quarter, hitting $2.2 billion in revenue – a growth rate outpacing even optimistic forecasts for the company.…

By Faith Popcorn, futurist, author, founder and CEO of marketing consultancy BrainReserve Twenty years ago, I said a revolution is coming in which women…

Snapchat and Nielsen, doubling down on their partnership, are now offering marketers the ability to make targeted ad buys based on offline data, in…

We recently reported that Snapchat is testing new Shoppable Snap Ads, a format it is first using to promote its Spectacles camera sunglasses. Also, Snapchat…

Powered by Meltwater Middle East Since the introduction of Live Video on Facebook last year, brands, influencers and individual users alike have been using…

Recently, Twitter held a half-day event bringing together agencies, brands and publishers to shed light on female Twitter users’ behavior, mindset, and habits. With…

A battle between WPP and Sir Martin Sorrell’s new agency, S4, to acquire Dutch digital production company MediaMonks is turning ugly, with WPP threatening to…

The Dubai-based marketing and advertising industry body Advertising Business Group (ABG) has announced its plans to tackle a number of key industry issues and…

TBWA has partnered with Facebook for a custom training program that will be rolled out across its offices in Africa, Middle East, Turkey, Central…

By Meghna C. Hazarani, senior UX analyst, RBBi Last year I got the opportunity to work on an e-commerce site which was not only…

The World Cup is a huge global phenomenon with more than 3 billion people watching it in 2014. This year, with the participation of…

With 75 percent in the GCC considering themselves “extreme football fans,” it’s no surprise that the FIFA World Cup is garnering massive viewership from…