April 17, 2024
AnNahar Launches the World’s First AI President of a Country in Lebanon
The nation had been without a sitting president for the last two years, and following thirteen failed attempts of the Lebanese parliament to elect…
Events & People
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April 5, 2024
Netizency’s Social Recap: March 2024
Ala Shashaa, Data and Insights Director at the regional digital marketing agency Netizency, shares with Communicate a social recap analyzing the discussions in the…
Read moreJune 14, 2018
This is Ogilvy’s 4th big announcement this year
Following last year’s controversy that saw Patou Nuyteman replaces Edmond Moutran as Memac Ogilvy’s CEO, the agency has been on a roll. Just recently, the…
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June 12, 2018
EXCLUSIVE: Q&A with Publicis Media’s Alex Saber
On May 24, Publicis Groupe unveiled Marcel, its AI-powered platform that “advances transformation of the Groupe from a holding company to a platform, ushering…
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June 11, 2018
Not participating in the World Cup? Here’s how you can still win
Image credit: Arsen Galstyan / AFP By Puja Pannum, managing director at Blis MENA The World Cup: whether it’s vuvuzelas or 7-0 thrashings, it’s the…
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June 11, 2018
A year after is no-award policy, Publicis Groupe is going to Cannes 2018
In June 2017, Publicis Groupe announced that it won’t be participating in events and awards until July 1, 2018. In this year, it would…
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June 9, 2018
Why GroupM’s Lindsay Pattison thinks Cannes Lions needs to move
By Lindsay Pattison, chief transformation officer, Group M Worldwide and Worldwide CEO, Maxus Global The ad business is gearing up for another trek to…
Read moreJune 8, 2018
These clients have just re-appointed Instinctif Partners
Instinctif Partners Middle East is an international business communications consultancy, which recently launched its ‘Content & Creative’ practice following a successful year that witnessed…
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June 6, 2018
Can you put a price tag on creativity?
By Waseem Yakdi, CEO, Zia Creative Network Once considered to be incomparable, the relation between creativity and return on marketing investment delivering effective and…
Read moreJune 5, 2018
Marketing to Apple users just got A LOT harder & other lessons from WWDC 2018
Apple held its annual Worldwide Developers Conference (WWDC) yesterday, June 4, unveiling new updates for developers and users. This time around there were no…
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June 4, 2018
Move over VR: here’s where 200 mn users are in 2018
The consumer VR software and hardware market size globally was $2.2 billion in 2017 It is expected to grow to $4.5 billion in 2018…
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June 2, 2018
Is it (finally) the end of ‘fake news’ on Facebook?
Facebook has been under fire for a multitude of issues ranging from data privacy to fake news. Now, after multiple complaints, hearings and GDPR,…
Read moreMay 31, 2018
Is your voice assistant spying on you?
Image credit: Daniel Berman/Bloomberg By Shelly Palmer, CEO of The Palmer Group Some people believe that voice assistant Alexa is listening all the time.…
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May 29, 2018
Should sales and marketing share a budget?
By Stefanie Fernandez, head of sales solutions at LinkedIn MENA Sales and marketing alignment is becoming increasingly widespread as a business objective. There is…
