April 23, 2024
Study Reveals 44% of UAE Retailers Affected by Cyberattacks in 2023
Collaborating with the Centre for Economic Business and Research (Cebr), Adyen found that the retail sector globally lost $429 billion to fraud in 2023.
Events & People
Read more- Read more
April 19, 2024
VML and L’Oréal Paris’ First-Ever Live Shopping Event on Amazon ME
VML and L’Oréal Paris came together to create an immersive shopping experience for beauty enthusiasts in the region.
Read moreJuly 7, 2018
WPP and Sorrell’s battle for this agency could cost him his shares
A battle between WPP and Sir Martin Sorrell’s new agency, S4, to acquire Dutch digital production company MediaMonks is turning ugly, with WPP threatening to…
Read moreJuly 4, 2018
ABG out to tackle women and kids… in advertising
The Dubai-based marketing and advertising industry body Advertising Business Group (ABG) has announced its plans to tackle a number of key industry issues and…
- Read more
July 3, 2018
What ‘TBWA Facebook Foundry’ means for the agency of the future
TBWA has partnered with Facebook for a custom training program that will be rolled out across its offices in Africa, Middle East, Turkey, Central…
- Read more
June 30, 2018
4 lessons e-commerce retailers need to learn from physical stores
By Meghna C. Hazarani, senior UX analyst, RBBi Last year I got the opportunity to work on an e-commerce site which was not only…
Read moreJune 25, 2018
Is this World Cup sponsorship doing more harm than good?
The World Cup is a huge global phenomenon with more than 3 billion people watching it in 2014. This year, with the participation of…
- Read more
June 24, 2018
Fancy watching the World Cup in an Uber?
With 75 percent in the GCC considering themselves “extreme football fans,” it’s no surprise that the FIFA World Cup is garnering massive viewership from…
- Read more
June 24, 2018
“I’m really focused on WPP more than I am on what Martin is doing.”
Wunderman Global CEO Mark Read was thrust into the spotlight in April when WPP announced that CEO Martin Sorrell was stepping down amid an unspecified…
- Read more
June 22, 2018
Cannes is “back to business”: The Diet Coke edition
(Image credit: Illustration by Tam Nguyen/Ad Age) By Brian Braiker, editor, AdAge W. Somerset Maugham was onto something in 1941 when he wrote “the Riviera…
- Read more
June 22, 2018
Why this ad man doesn’t attend Cannes. Ever.
Do you do the Cannes Cannes? By David Parkinson, co-founder, Brave & Heart I went to Cannes Lions. Once. It started well: flight into Nice,…
- Read more
June 21, 2018
74% of digital video budgets are being wasted on this format. Here’s where you should spend instead.
75% of the world’s data traffic will be video by 2020. Online video revenue in MENA to grow between 22% and 35% annually until…
- Read more
June 19, 2018
EXCLUSIVE RAMADAN INSIGHTS PART 3: Was your campaign a HIT or a MISS?
The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up…
Read moreJune 18, 2018
REVEALED: A new way of reaching your consumers
30% of audiences are estimated to block ads in 2018, in the US alone. 40% dislike Facebook ads 70% dislike mobile ads These numbers…
