July 17, 2024
Communicate to Host 2nd Edition of Women to Watch Conference in Riyadh
Following its inaugural 2023 launch, the conference is back, this time to be hosted in Riyadh on the 4th of September 2024. Under its…
Events & People
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Read moreJuly 17, 2024
Fill Consumer’s Heart with Experiences, Not Things.
Today’s consumer wants great experiences with brands at every step of their journey. By understanding how everything comes together, using technology smartly, and keeping…
Read moreFebruary 18, 2019
Why Arabic content creation is a major business opportunity for content creators
With more than 420 million people around the world speaking Arabic, it’s surprising that only three percent of online content is in Arabic. We…
Read moreFebruary 14, 2019
TBWA expands to Egypt through partnership with AB Group
TBWARAAD has announced a joint venture with AB Group to establish its presence in Egypt and expand in the wider North Africa region. The…
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February 12, 2019
Programmatic campaign success in 100 milliseconds
Almost 30 years ago, the first clickable banner was displayed on the Internet. Over the years, the digital and marketing industries have evolved, but…
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February 8, 2019
The growing pains of communicators in the Gulf
By Alex Malouf The world of communications is changing. Read anything on the future of communications, and you’ll be served a dose of artificial…
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February 4, 2019
EXCLUSIVE: Q&A with SEMrush’s head of global marketing Olga Andrienko
The need for high quality content is stronger than ever before as noise and clutter – especially on social media – increases. But even…
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January 16, 2019
“Print remains the backbone of any brand campaign”
By Ayman Aly, senior regional marketing manager, Canon Middle East Most organizations have one aim: to grow their company into a successful business. The…
Read moreJanuary 15, 2019
Will tomorrow’s marketer be an algorithm?
Bridging the gap between humans and data has become a critical aspect of any business with an online and offline presence, writes Naguib Toihiri,…
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January 7, 2019
Tired of 2019 predictions? Here are 5 hype-busters
By Dave Parkinson, co-founder, Brave & Heart It’s that time of year again. The 2019 predictions are flooding through. “Never has so much been…
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December 14, 2018
How advertisers can stay ahead with digital video
By David Spencer, commercial director MENA, FreeWheel Video advertising is a highly engaging format and with digital video revenues and viewership across MENA set…
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December 12, 2018
Analytics 101 for Influencers: The Crash Course Nobody is Talking About
By Mayank Garg, Head of MediaCom Beyond Advertising, MENA The hottest buzzword of 2018 is quite certainly ‘influencers’. It doesn’t matter if they actually…
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December 9, 2018
Havas Paris and Dubai win COFREX tender for Expo 2020 Dubai
Havas Paris has won the tender to work with the COFREX (French Exhibition Company) to enhance its influence strategy for the French Pavilion at…
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November 28, 2018
Agency of the future: survival of the fittest
Image Credit: Illustration by Josh McKenna Two thousand eighteen is the new 1859, says Michael Kassan, MediaLink chairman and CEO. It was, of course,…
