For the past year, select Google advertisers have had access to a potent new tool to track whether the ads they ran online led to…

By Elías Jabbe The summer is usually considered a calm time in the Gulf countries, when business grinds to a halt and vacations are…

By Puja Pannum, managing director at Blis MENA We can learn a great deal from the flurry of recent data scandals striking companies of…

Grey infamously lost the Revlon account globally as the cosmetic brand took creative duties in-house. But, closer home Grey MENA scored a big win…

Successful independent agencies can make their larger peers seem bloated and inefficient. But is it easy to just start an agency from the ground…

Burberry has changed its logo for the first time in 20 years, revealing the new look via an Instagram post. The British heritage brand’s…

Amazon’s advertising business continued its ascent last quarter, hitting $2.2 billion in revenue – a growth rate outpacing even optimistic forecasts for the company.…

By Faith Popcorn, futurist, author, founder and CEO of marketing consultancy BrainReserve Twenty years ago, I said a revolution is coming in which women…

Snapchat and Nielsen, doubling down on their partnership, are now offering marketers the ability to make targeted ad buys based on offline data, in…

We recently reported that Snapchat is testing new Shoppable Snap Ads, a format it is first using to promote its Spectacles camera sunglasses. Also, Snapchat…

Powered by Meltwater Middle East Since the introduction of Live Video on Facebook last year, brands, influencers and individual users alike have been using…

Recently, Twitter held a half-day event bringing together agencies, brands and publishers to shed light on female Twitter users’ behavior, mindset, and habits. With…