
July 23, 2024
Curate Content, Commerce will Follow
In the realm of content commerce, with the rise of social media, 47% of businesses claim to have obtained more success on working with…
July 23, 2024
In the realm of content commerce, with the rise of social media, 47% of businesses claim to have obtained more success on working with…
July 22, 2024
Earlier this year, Audi Middle East onboarded Chef Izu, a Dubai-based celebrity restauranteur, Chef Izu as its regional brand ambassador. The announcement marked a fresh chapter…
April 9, 2019
By Shelly Palmer We can chat all we like about human biases creating AI biases with our Western cultural ideology, but if there is…
March 27, 2019
After a series of new business acquisitions and a successful 2018, entourage is expanding into KSA. “This is the year of Saudi,” says entourage…
March 22, 2019
[L: Gemma Graves; R: Khaled Ismail] Gemma Greaves is the chief executive at The Marketing Society and Khaled Ismail is The Marketing Society Dubai…
March 17, 2019
Audio ads generated $1.6 billion in the US in 2017 – a 39 percent jump from the year before – according to the Interactive…
March 16, 2019
By Rebecca Koch, social media executive, 1000heads Dubai With nearly 12 million daily Snapchat users in the GCC and 42 percent of the region’s…
March 7, 2019
Isobar MENA, part of Dentsu Aegis Network, has made a significant leadership change that will see Ziad Ghorayeb taking over as regional MD of…
March 7, 2019
Dubai-based independent communications agency ALISA PR has been appointed to handle all PR activities for Bar Baar, a ocial hub and gastropub located at…
March 5, 2019
After six years of operation in the UAE and Qatar, Netizency is opening its 3rd office in Lebanon. The agency’s new location will be…
March 1, 2019
Marriott International is launching a global marketing campaign introducing Marriott Bonvoy, the new name that replaces Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred…
February 22, 2019
By Sanjit Gill, GM, Middle East at Collinson The rise of digital-native retail brands offering highly competitively priced products with rapid home delivery services…
February 21, 2019
In January, Mastercard erased its name from its logo. The red-and-yellow overlapping discs that have anchored its brandmark for nearly 50 years would, in…
February 19, 2019
Choueiri Group’s digital media arm, Digital Media Services (DMS), has launched its latest digital ad performance solution “DMS Perform” at STEP Conference 2019 on…