Global e-commerce consultancy, Wunderman Thompson Commerce releases the 4th edition of their Future Shopper report. The report seeks to identify trends in consumers’ digital…

Global AI-powered social media marketing company, Socialbakers has released a new guide that helps marketers make actionable decisions based on the numerous data points…

1nfluencersMarketing’s Jeanette Okwu explains how brands should utilize influencers in today’s world.

We asked the industry: When you first heard about programmatic, what did you think it was?  Maya Khammar Client Services Director at Publicis Middle East…

Designed and created by UAE-based, Beirut-born Indian Mohana Rao to stand in solidarity with the people of Beirut, the concept and artistry of the…

The title might’ve felt a little misleading right? Considering everything that’s happening with the platform right now around the world; banned in India, undergoing…

The Middle East Public Relations Association (MEPRA) Youth Board recently announced an outreach initiative to support local businesses in Beirut following the devastating explosions…

Adnan Bashir, Senior Manager for Corporate Communications at Hansen Technologies, explains what you could maybe do better, or differently, in order to get your…

Khaled AlShehhi, Executive Director – Marketing and Communications for the Public Diplomacy Office at the Ministry of Cabinet Affairs and the Future, on why…

By Rohit Jaiswal, COO, Dabur International Ltd If you prefer a brand because it is ethically sourced, locally produced or it contains components made…

Over the past few months, as the pandemic began to loom across the MENA region and globally, many businesses were in a state of…

As a brand today, it’s really difficult to stand out on social media because of the massive overload of content that is present on…