
August 7, 2024
Debunking Myths: The Real Value of Esports for Advertisers
By John Tippins – Regional Strategy Director, UM MENAT
August 7, 2024
By John Tippins – Regional Strategy Director, UM MENAT
August 6, 2024
Meta has announced the launch of the Llama 3.1 Impact Grants program backing its commitment to supporting innovative use cases of open-source AI to address critical global…
July 14, 2019
By Laurent Sirgy In today’s hyper-connected world, data security and privacy are integral in everyday life. Data forms the very foundation of any modern…
July 9, 2019
By Adam Kleinberg Direct-to-consumer (DTC) business models have been heralded as the antidote to disruption. From the moment Unilever wrote a billion-dollar check to…
July 3, 2019
By Anthony Crupi The giddy excess of the Peak TV era has culminated in a sort of option paralysis among consumers, many of whom,…
July 2, 2019
By Anne Connelly We’re at the edge of one of the greatest societal shifts since the separation of church and state. Ten years ago,…
July 1, 2019
Around the Clock Communications (ATC) is the new exciting name in the UAE advertising scene. We have a big mission to disrupt and change…
June 26, 2019
By Drew Neisser There’s tremendous pressure on CMOs to spend their budgets online, particularly at tech companies. For those with a couple of decades…
June 26, 2019
By Caline Malek As the Gulf prepares to embrace the Fourth Industrial Revolution, artificial intelligence (AI) is expected to bring a number of benefits…
June 23, 2019
By Afreen Khan Microsoft opens its first data centers in MENA, the company announced last week at an event held in Dubai. The two…
June 23, 2019
By I-Hsien Sherwood and Ann-Christine Diaz Another Cannes Lions is wrapping, but don’t let its lessons fade away into the summer dog days. If…
June 17, 2019
By I-Hsien Sherwood Global ad sales growth will continue to slow this year, according to a new report from ad forecaster Magna. Ad revenue…
June 11, 2019
By George P. Slefo A new study suggests that Fortnite has more in common with Facebook than Call of Duty, with the massively popular…
June 4, 2019
All around the world, machine-generated articles are finding their way from newsroom to readers. The first newspaper to ever publish an article written by…