“These are times when each entity within the communications ecosystem seeks to articulate its unique contribution to brand custodianship. I ask myself: whom should we…

  Last year, Pepsi’s three-minute “Let’s Come Together” film for Ramadan was not only among the longest ads released in the Middle East for…

  It occurred to me when I was in Brazil for the World Cup that when the 2010 tournament kicked off in South Africa,…

BuzzFeed, the news and entertainment website best known for its pictures of cats, wants to expand into the Middle East with the launch of…

The power of social media continues to loom large over the Middle East’s television industry, especially throughout the Holy Month of Ramadan. We previously…

  WPP‘s global media agency Mindshare has set up a global wearable technology group called Life+ to help brands take advantage of the nascent…

  Global digital performance advertising company Criteo  has announced that its in-app measurement solution, AD-X Tracking, is working with Twitter as part of the Mobile App…

  At 5 pm on the Fourth of July, forty-odd members of Team Adidas were watching the kick-off of the Colombia vs. Brazil quarterfinal…

Since its launch less than six months ago, #MyDubai, an Instagram initiative launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum to…

Dubai and London-based sports and automotive PR company, Performance PR, has rebranded as Performance Communications. 

  In the Lebanese shy sports marketing environment, some local brands are still making it After the 2014 Winter Olympics in Sochi and the…

While Lebanon fails to lure the usual summer tourist crowds, the industry adapts to survive Five years have gone by since Lebanon topped The…