The power of social media continues to loom large over the Middle East’s television industry, especially throughout the Holy Month of Ramadan. We previously…

  WPP‘s global media agency Mindshare has set up a global wearable technology group called Life+ to help brands take advantage of the nascent…

  Global digital performance advertising company Criteo  has announced that its in-app measurement solution, AD-X Tracking, is working with Twitter as part of the Mobile App…

  At 5 pm on the Fourth of July, forty-odd members of Team Adidas were watching the kick-off of the Colombia vs. Brazil quarterfinal…

Since its launch less than six months ago, #MyDubai, an Instagram initiative launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum to…

Dubai and London-based sports and automotive PR company, Performance PR, has rebranded as Performance Communications. 

  In the Lebanese shy sports marketing environment, some local brands are still making it After the 2014 Winter Olympics in Sochi and the…

While Lebanon fails to lure the usual summer tourist crowds, the industry adapts to survive Five years have gone by since Lebanon topped The…

  Football is not just a passion, but also big business in the Middle East region – with cash-rich Gulf states investing serious money in a…

  In line with its plan to support the economy, Al-Mawarid Bank announces the first pilot project in Lebanon under Circular 331 put forth…

  From its Mobile Center of Innovation at the Cannes Lions Festival, the Mobile Marketing Association yesterday released an interactive creative framework on how to…

  Visa, FIFA’s exclusive financial services partner for the 2014 FIFA World Cup Brazil, shared its global FIFA World Cup activation program across the…