Coca-Cola has agreed to swap some brands and buy a 17 percent stake in Monster Beverage Corp. for about $2.15 billion, increasing its bet on…

  The news of Robin Williams’ suicide this Monday in his California home has shocked and saddened fans the world over from the entertainment…

  Digital media and technology solutions provider Connect Ads, a subsidiary of OTVentures, announced today an exclusive partnership with music, media and ad recognition app…

In a bid to keep clients from moving their programmatic operations in house, GroupM, the media agency network under WPP, is building a less…

  Omnicom Media Group’s Resolution MENA, the network’s arm specializing in performance and content marketing services, including social and mobile, has launched Current@Resolution, its…

  Paris-based research agency RECMA (Research Company Evaluating the Media Agency Industry) has named Starcom MediaVest Group the number one ranked agency in the…

The ninth month of the Islamic calendar, Ramadan, is a major religious event celebrated by, and affecting individuals all around the world. In the…

  du home customers are now able to access a new Google Family Application Suite, allowing them to use Google Apps such as Gmail,…

  Emirates Integrated Telecommunications Company PJSC (du) has awarded its live event and experiential marketing requirements to Cheil MENA. The communications agency, which has…

  How do we practice storytelling on social mediums where consumer behavior is at hyper speed?  We respect the nuances of each social platform. …

  In this day and age, each and every one of us lives two distinct lives: one offline, which is the real life we…

Today’s millennials are brands’ challenge and opportunity “We live in an amazing world and we waste it on the crappiest generation of spoiled idiots;…