At 5 pm on the Fourth of July, forty-odd members of Team Adidas were watching the kick-off of the Colombia vs. Brazil quarterfinal…

Since its launch less than six months ago, #MyDubai, an Instagram initiative launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum to…

Dubai and London-based sports and automotive PR company, Performance PR, has rebranded as Performance Communications. 

  In the Lebanese shy sports marketing environment, some local brands are still making it After the 2014 Winter Olympics in Sochi and the…

While Lebanon fails to lure the usual summer tourist crowds, the industry adapts to survive Five years have gone by since Lebanon topped The…

  Football is not just a passion, but also big business in the Middle East region – with cash-rich Gulf states investing serious money in a…

  In line with its plan to support the economy, Al-Mawarid Bank announces the first pilot project in Lebanon under Circular 331 put forth…

  From its Mobile Center of Innovation at the Cannes Lions Festival, the Mobile Marketing Association yesterday released an interactive creative framework on how to…

  Visa, FIFA’s exclusive financial services partner for the 2014 FIFA World Cup Brazil, shared its global FIFA World Cup activation program across the…

  The FIFA World Cup comprises eight groups with 32 teams playing 64 games over 30 days. There is a total of 5,760 minutes of football…

  Majlis PR and Events has been appointed recently as the PR agency for the official launch of ORLY International’s latest 2014 nail lacquer…

  Dubai-based group, Al Khayyat Investments, recently announced Pencell PR & Events as its official PR partner. As part of this liaison, Pencell PR…