The nation’s largest soda marketers – which have been feeling the heat from health advocates – on Tuesday pledged to reduce beverage calories consumed per…

Using can become abusing in the world of hashtags – today’s trendiest self-expression too After regional director at Memac Ogilvy’s digi­tal consultancy Social@Ogilvy, Emma…

  In a statement today, the regional media communications network announced that it won the ‘Best Social Media Campaign’ at the M&M Awards, which…

  The relationship between the public relations profession and photography has always been somewhat difficult and often factious, and things need to change for…

  Against a backdrop of mounting political, social and economic instability that followed the toppling of former Egyptian president Hosni Mubarak in 2011, the…

The World Federation of Advertisers (WFA) has released a guide to Programmatic media, titled: What Every Advertiser Should Know about Media Markets. The guide…

  In a press release yesterday, UAE-based events and publishing company Turret Media announced that it has selected Four Communications, the independent integrated agency,…

Online journal trendingbytes.com shares the latest digital, web and user insights, as well as social media news, with Communicate Levant. YouTube will let your…

  When developers first starting building for Apple’s phones, in 2007, they were given one format for the four-inch iPhone screens. A larger format…

One of the great media pleasures of the summer was getting to watch John Oliver’s trademark extended Last Week Tonight commentaries. The show debuted…

  Universal Media (UM) MENA, MCN‘s media and integrated agency, is looking at a structural redesign of its digital operations. Justin Mlynarski has been appointed…

  WPP’s Mindshare, a global media agency network, hosted “The Art of Original Thinking” – a one-day event at Fairmont The Palm Dubai on…