It was the tweet heard around the world, but was it worth $1 billion? That was the value Publicis Groupe CEO Maurice Levy…

  Those who love to drink coffee often have favorite places to do so. They frequent a chosen venue because it’s a great place to…

  In an event held yesterday, Yahoo Maktoob announced the launch of its revamped homepage with a new design for both its English and…

  Today’s changing digital landscape is forcing organizations to re-evaluate their media strategy as the lines between paid, earned and owned media become blurred.…

The AME Awards®  for the World’s Best Advertising & Marketing Effectiveness™ has announced its shortlist for the 2014 competition. The GrandJury® members, comprised of interactive and multidisciplinary…

  Facebook Inc revealed yesterday that it has reached a definitive agreement to acquire WhatsApp for $19 billion in cash and stocks, in what…

  The IAA has launched its 2014 networking sessions with a hotly contested first debate on the value of awards. The panel of debaters…

  Twitter took the social media sphere by storm in 2006 when it launched. “What is it? Why should I join? What should I…

  In the run-up to The Government Summit 2014, which du is supporting as a headline partner, the telecom operator has announced a social…

  Global online payment system PayPal has announced its partnership – a revenue share agreement –  with Pokeware, an advertising tech company, to offer…

  Digital Media Services (DMS), the digital arm of Choueiri Group, recently announced that it has been appointed as the Exclusive Media Representative for…

It is a constant challenge for anyone developing any piece of communication to convince people to give a portion of their time to pay…