How do we practice storytelling on social mediums where consumer behavior is at hyper speed?  We respect the nuances of each social platform. …

  In this day and age, each and every one of us lives two distinct lives: one offline, which is the real life we…

Today’s millennials are brands’ challenge and opportunity “We live in an amazing world and we waste it on the crappiest generation of spoiled idiots;…

“These are times when each entity within the communications ecosystem seeks to articulate its unique contribution to brand custodianship. I ask myself: whom should we…

  Last year, Pepsi’s three-minute “Let’s Come Together” film for Ramadan was not only among the longest ads released in the Middle East for…

  It occurred to me when I was in Brazil for the World Cup that when the 2010 tournament kicked off in South Africa,…

BuzzFeed, the news and entertainment website best known for its pictures of cats, wants to expand into the Middle East with the launch of…

The power of social media continues to loom large over the Middle East’s television industry, especially throughout the Holy Month of Ramadan. We previously…

  WPP‘s global media agency Mindshare has set up a global wearable technology group called Life+ to help brands take advantage of the nascent…

  Global digital performance advertising company Criteo  has announced that its in-app measurement solution, AD-X Tracking, is working with Twitter as part of the Mobile App…

  At 5 pm on the Fourth of July, forty-odd members of Team Adidas were watching the kick-off of the Colombia vs. Brazil quarterfinal…

Since its launch less than six months ago, #MyDubai, an Instagram initiative launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum to…