To improve media inventory and campaign quality, Havas Media Group announces the launch of a unique Meta Quality Barometer, based on a comprehensive, inclusive…

In late April, Omnicom announced the launch of its research agency, Hall & Partners, in the MENA region. Caroline Frankum, who was H&P’s managing…

At a recent International Advertising Bureau (IAB) video event in the UK, over 80 percent of participants said time spent with the brand –…

Tribe Global’s new Middle East presence is taking shape with the appointment of regionally based agencies TMH, Fusion 5 and LIGHTBLUE. Tribe Global is…

Total Communications, a Dubai-based PR agency that marks its 25th anniversary later this year, has formed a strategic partnership with Custard Communications, a UAE-based…

twofour54 recently held its first Government Connect event.

WPP’s global media management investment operation, Group M, is setting up its MENA operation in Dubai and has named Filip Jabbour as CEO to…

Today, we hear brands talk about “social media influencers” often.

Yes, JC or Jonathan Oliver, is every bit as crazy as he looks in the picture and as we got to witness up close…

“To be or not to be,” deliberated Prince Hamlet in Shakespeare’s famous play. While the reference might be too dated for today’s digital age…

Brightcove Inc., provider of cloud services for video, announces a new wave of feature enhancements to its core products as well as market-specific solutions tailored…

Marketing and events agency Entourage has formally announced the launch of the 2015 integrated media campaign to promote Egypt’s tourism offerings in the Arab…