You may not have noticed but you’re probably reading this piece surrounded by octogenarians. Octogenarian brands, that is. While some still ride the wave…

To celebrate its 90th anniversary, has launched Publicis90, a global initiative to support 90 start-ups or promising projects in the digital field. Since the…

Performance marketing technology company, Criteo, has announced a worldwide partnership with Integral Ad Science, one of the leaders in quantifying digital media quality. The…

ENOC/EPPCO customers can now experience easier, faster and safer refuelling visits to all service stations as Emirates National Oil Company (ENOC) announced the extension…

J. Walter Thompson Company has announced the second year of its Helen Lansdowne Resor (HLR) Scholarship, a pioneering international opportunity designed to support and…

Passion is the fuel that drives creativity and innovation. Finding and keeping that spark can be difficult especially when you work in the marketing…

With the advent of social media, a new era has opened up for brands and with it a plethora of challenges. Brands are now…

Susan Credle is the global chief creative officer (CCO) of FCB. Over her 30 years of experience in the ad industry, she has worked…

Dana Adhami Head of MENA at Maker Studios Inc. Adhami started her career in 2004 with independent agency Catch, where she grew from media…

Les Binet is the head of effectiveness at adam&eve DDB London and his title is as intriguing as it is deserved. Binet has been…

Al Arabiya English’s Editor-in-Chief Faisal J. Abbas with the blog editor Eman ElShenawi Al Arabiya English launched a blog section on its website on…

At a time when advertisers are struggling to get mobile right, how do you think they should approach delivering innovation through new technologies such…