Tell us a bit about Performics… Performics is a global performance-marketing agency started in 1998 in the US. Originally, we did affiliate marketing,…

The role of women in Saudi Arabian society is undergoing a subtle but steady change. More women are working – not just in the…

Majlis PR & Events has been appointed by Eric Favre Paris as its strategic communications representative in the region. The company is a well-known…

As part of Emirates and Dubai Tourism’s global campaign “See you in Dubai”, Emirates and Yahoo have come together to launch a new content…

We live in an age of spin. Our business as marketing communicators is all about sending out positive messages to achieve brand elevation and…

In a survey conducted by McCollins Media, web design and social media marketing agency, it was revealed that 90 percent of people hit the snooze…

WPP’s Mindshare is gearing up for its next event “Staying Agile,” a dynamic media summit that will be held on May 4 in Riyadh. “Staying…

    Brazen has won the PR account for 4work Kobold, a new range of premium vacuum cleaners now in the UAE. Brazen will…

Hajz Tawlaty Est has announced the launch of a restaurant reservation website in KSA, YoTable.com. Launched on April 1, the website claims to be…

Bank Audi and MasterCard launch the “Tap2Pay – NFC Wearables, ” a first-of-its-kind payment solution in the Middle East, during a press conference held at Bank Audi…

In the past few years we have witnessed an increasing transformation in advertising in the MENA region with more brands investing in digital ads and social media content…

The Network Communication Group’s Pencell PR & Events, Dubai has been chosen as the PR agency to handle the account of one of the…