Earlier this year, the CEO of one of the region’s leading agencies announced, almost nonchalantly: “Like it or not, we’re in a recession.” And…

While the month of Ramadan is regarded as a spiritual time for Muslims around the world, Twitter users took the conversation onto the social…

Global marketing and communications group Publicis announced the signing of a strategic partnership with internet giant Tencent earlier this week at the Viva Technology…

Cicero & Bernay Public Relations (C&B) is expanding its operation to KSA through a partnership with Jeddah-based public relations and social media agency Y&D…

Nike GCC has reaffirmed its six-year-long strategic partnership with J. Walter Thompson Dubai in the region.

You may not have noticed but you’re probably reading this piece surrounded by octogenarians. Octogenarian brands, that is. While some still ride the wave…

To celebrate its 90th anniversary, has launched Publicis90, a global initiative to support 90 start-ups or promising projects in the digital field. Since the…

Performance marketing technology company, Criteo, has announced a worldwide partnership with Integral Ad Science, one of the leaders in quantifying digital media quality. The…

ENOC/EPPCO customers can now experience easier, faster and safer refuelling visits to all service stations as Emirates National Oil Company (ENOC) announced the extension…

J. Walter Thompson Company has announced the second year of its Helen Lansdowne Resor (HLR) Scholarship, a pioneering international opportunity designed to support and…

Passion is the fuel that drives creativity and innovation. Finding and keeping that spark can be difficult especially when you work in the marketing…

With the advent of social media, a new era has opened up for brands and with it a plethora of challenges. Brands are now…