Following Fatafeat’s appointment of Media International Services (MIS) as its exclusive media partner, we caught up with Amanda Turnbull, vice-president and country manager, Discovery Networks MENA.…

It was in 2010 that the Barcelona principles were drafted in an attempt to measure PR value and move it beyond Advertising Value Equivalents…

In our annual tradition, we are back with list of the biggest spenders of 2016, based on research from marketing consultancy firm Ipsos. The…

By Bjarne O., co-founder and chief visionary officer at Baroque Worldwide We are fortunate to be experiencing a significant paradigm shift, not only in…

Meraas has revealed a new brand system that aims to reflect a modern look while linking its diverse portfolio across real estate, healthcare, F&B,…

By Khatch  Mikaelian, founder and managing Director of Kalian Branding When I was growing up, I just did as I was told. Eat. Sleep.…

Dentsu Aegis Network’s digital creative agency, Digital Republic Linked by Isobar, has been appointed by Uber Egypt to for content marketing and ad-tech solutions.

Omnicom Media Group’s OMD has signed an exclusive agreement with Emerging Markets Intelligence and Research (EMIR) to provide brands with rich market insights and…

It’s funny – or not – how social media clout can open up new business opportunities and revenue streams.

Netizency’s managing partner Michael Maksoudian gives his take on the influencer influenza It’s time for marketers to get off the placebo, find a proper…

du’s #PostWisely campaign – a public service movement consisting of videos and other social media content to drive awareness of the risks and dangers…

In typical UAE style, the Dubai World Trade Centre set a Guinness World Record for most participants riding in a virtual reality (VR) roller…